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Primavera Couture 14133 Strapless Sweetheart Beaded Floral Fitted Sequin Gown
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Standard: arrives in 7 to 12 days
Express: arrives in 4 to 6 days
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Found it for less on a Canadian or US website? We'll match the price and take another $10 off, as long as your colour and size are available.
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Style it with
Stick-on bra
Invisible support for strapless & backless
$20 CAD
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Double-sided tape
Keeps necklines in place all night
$20 CAD
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Garment bag
Our signature pink bag. Arrives clean and protected
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Description
About the Dress: Primavera Couture 14133
Primavera Couture 14133 is a long, strapless sweetheart-neckline gown built for maximum impact. The entire dress — from the structured bodice all the way to the hem — is covered in a heavily embellished floral mesh overlay loaded with beading and three-dimensional floral appliqués. It photographs dramatically and looks just as bold in person. This gown is offered in sizes 14W through 24W in Black, Ivory Blue, and Pink.
Fit & Silhouette
Primavera Couture 14133 is cut as a close-fitting, body-conscious silhouette that hugs the figure through the bust, waist, and hips. The strapless sweetheart neckline has a clear, pronounced dip at the center between the cups — a true sweetheart shape. A front-facing high slit opens at the leg for movement and visual drama. The gown finishes with a small train at the back hem. The structured bodice has visible boning channels that hold the strapless silhouette firmly in place, so the dress stays put all night without straps. Order your regular size — the construction is true to size, but our team can walk you through measuring if you want a second opinion before ordering.
Fabric & Detail
The base of the gown is mesh, and the full surface — bodice and skirt — is covered in a floral embellished overlay. The beading and three-dimensional floral appliqués run continuously from the neckline to the floor, so there is no plain section anywhere on the dress. The result is a dense, textured surface that catches light from every angle. The strapless bodice is structured with boning to give the neckline a clean, sharp edge. The back has a lace-up crisscross construction, and the full back surface is open around the lacing.
Key Features
- Long strapless sweetheart-neckline silhouette
- Full-coverage beaded floral mesh overlay — bodice to hem
- Three-dimensional floral appliqués throughout
- Front high slit
- Boning in the structured strapless bodice
- Lace-up crisscross open back
- Train at the hem
- Plus sizes 14W–24W
- Available in Black, Ivory Blue, and Pink
Style & Occasion
Primavera Couture 14133 is designed for events where an entrance matters. The fully embellished surface, dramatic front slit, and open crisscross back make it a natural fit for prom, formal galas, evening events, and pageants. The gown works equally well on a stage or a dance floor — the boning keeps it secure while the slit allows a full range of motion. Black reads the most dramatic and editorial; Ivory Blue has a soft, ethereal quality; Pink is bold and celebratory. For shoes, a strappy heeled sandal or a pointed-toe stiletto in metallic or matching tone works best. Keep jewelry minimal — the beading and florals do the heavy lifting. A sleek updo exposes the open back and shows off the full construction of the gown.
Size & fit
- Fitted. Bust, waist and hips all matter. Go by your largest measurement.
- Between sizes? Text a stylist and we'll help you choose.
Shipping
- Arrives in 7–12 business days, or 4–6 with Express (+$35).
- Free shipping over $250 to Canada and the USA.
- Text updates as your order ships.
Full shipping details
Your Dress — Delivered in Days, Not Weeks.
We know timing matters — especially for prom, weddings, quinceañeras, and special events.
- Receive your dress within 7–12 business days, depending on designer availability.
- You’ll receive text updates as your order moves from processing to shipping.
- Once shipped, delivery typically takes 2–5 business days within North America.
Need it sooner?
We offer rush options where you can receive your dress within 4–6 business days. Text us at +1 416-536-2956 before ordering and we’ll confirm the fastest possible delivery date.
We are an authorized retailer of top designers, which means your dress ships brand new and directly from the designer or our showroom — never used, never rented.
Have an event date? Add it in your order notes so we can prioritize accordingly.
We proudly ship across Canada, the United States, and Internationally, with in-store pickup available at our Toronto showroom.
Returns
- Tell us within 5 days of delivery.
- 100% store credit, a one-time exchange, or a refund (30% restocking fee).
- Online purchases only; in-store purchases are final.
Full return policy
WE ACCEPT RETURNS!
For Online Purchases Only. All in-store purchases are FINAL.
We hope you LOVE your dress — but if you're not completely satisfied with your online purchase, you may request:
- 100% Store Credit (no expiration).
- A one-time exchange, OR
- A return with a 30% restocking fee, OR
You must notify us of a return within 5 days of delivery (including weekends and holidays — we are open 7 days a week).
We have no control and accept no responsibility for the sizing selected. Please carefully review the size chart before ordering. If you need assistance with sizing, we’re happy to help — text us at +1 416-536-2956.
ORDER CHANGES & CANCELLATIONS
Once your order is placed, you have 5 hours to request a change to the color, size, or style.
If an item becomes unavailable, we will offer alternatives or provide the option of a full refund for that item.
Please see our Returns & Exchanges page for full details.
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Free standard shipping on orders over $250 to the US and Canada. Under $250, shipping is shown at checkout.
Shipping details -
US orders ship from our warehouses in Los Angeles, Chicago and New York. Canadian orders ship from Toronto. No duties to pay at the door.
Shipping details -
Exchange, store credit or refund. Dresses tagged Final sale can't be returned.
Return policy -
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Why buy from Marlas
Authorized retailerEvery dress authentic, direct from the designer
Toronto flagship10,000 sq ft showroom, 100,000+ clients styled
15,700+ online ordersShipped to 59 countries
Real stylistsText, WhatsApp or chat. Replies in about 10 min
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Primavera Couture 14133 Strapless Sweetheart Beaded Floral Fitted Sequin Gown
Sale price $957 CAD
Need help?
Frequently Asked Questions
The three colorways in Primavera Couture 14133 each photograph a little differently than they look under real lighting, so it is worth thinking through which one fits your event and your skin tone before ordering.
Black is the most straightforward — what you see in the product image is very close to what you get. The beading and floral appliqués on the Black version catch light and create a lot of dimension, but the base color stays deep and true. It is the most versatile option for a formal evening or pageant stage because it reads polished in almost every venue lighting situation, from ballroom chandeliers to stage spotlights. If you tend to photograph dark or if your venue uses warm lighting, Black will hold its contrast well.
Ivory Blue is the colorway that surprises people the most in person. In photographs it can read almost white with a cool blue cast, but under warm venue lighting it takes on more of a soft champagne-meets-powder-blue quality. It is a lighter, more ethereal option that tends to flatter fair to medium skin tones especially well. If you are considering Ivory Blue for prom or a formal gala under amber or gold-toned lighting, know that it will look warmer and softer than the studio photo suggests — which most customers find even more flattering.
Pink is vibrant and bold. In person the Pink version reads as a bright, saturated rose-pink rather than a pale blush. The beading on the Pink version gives it a warm shimmer that photographs beautifully outdoors and under white or cool venue lighting. If you want a gown that stands out clearly in group photos and on a stage, Pink delivers that with confidence.
A few practical tips for choosing: if you are wearing this gown on a pageant stage, think about your background color and stage lighting — Black and Pink tend to have the highest contrast against neutral backdrops. If you are wearing it to prom or a formal event and want something that feels a little softer in person, Ivory Blue is the one to consider. If you are between two colors and genuinely unsure, our team is happy to talk through the specifics of your event and help you decide — reach out before you order and we will point you in the right direction.
Primavera Couture 14133 is a fully embellished, over-the-top beaded gown with a front high slit, an open crisscross back, and three-dimensional floral appliqués covering every inch of the dress from neckline to hem. That level of embellishment means it belongs at events where dramatic formal wear is expected — and it will look exactly right at those events, not overdressed.
Prom is the most obvious fit. The combination of the sweetheart neckline, fitted silhouette, front slit, and fully beaded surface is exactly what a statement prom gown is supposed to deliver. The plus-size sizing range (14W through 24W) means it is cut and proportioned specifically to fit and flatter curves rather than being a straight-size pattern graded up.
Pageants are an equally strong fit. The gown meets the pageant styling standard — it is a long, fully beaded gown with a dramatic silhouette and a high front slit. On a pageant stage under bright lighting, the beaded floral mesh surface will reflect light from every direction, which is exactly what you want. The boning in the bodice keeps the strapless neckline sharp and secure throughout a long competition day.
Formal galas and evening events work well when the venue and dress code call for full-length formal wear. If the event has a black-tie or formal dress code, this gown fits that expectation without any hesitation.
One thing to be honest about: this is not a wedding-guest dress. The open back, the high front slit, and the bodycon silhouette make it too bold and too revealing for a wedding guest context where the focus should stay on the couple. It is also not a mother-of-the-bride option for the same reasons.
If you are deciding between this gown and something similar and want a second opinion based on your specific event, our team is genuinely happy to help — just reach out before you order and describe the event, and we will tell you honestly whether this is the right pick.
The fully beaded mesh surface on Primavera Couture 14133 requires careful handling. Dry clean only — do not machine wash or hand wash. The three-dimensional floral appliqués and beading are attached by hand and can loosen or detach if submerged or agitated in water. When you take the gown to a dry cleaner, point out the floral appliqués specifically and ask them to hand-spot any stained areas before the full clean.
For storage, hang the gown on a padded hanger inside a breathable fabric garment bag — not a plastic dry-cleaning bag, which traps moisture and can cause yellowing over time. If you are storing it long-term after the event, fold the skirt loosely with acid-free tissue paper between the layers to prevent the beading from scratching the mesh fabric.
For travel, the safest approach is to lay the gown flat in a large hard-shell suitcase and fold it as few times as possible. Pack the folds with tissue paper or a soft cloth. When you arrive, hang the gown immediately and let gravity release any travel creases — most wrinkles in the mesh fabric will fall out within a few hours. Do not steam directly on the beading or appliqués; if steaming is needed, hold the steamer several inches away and work on the underside of the fabric only.
Because the entire surface of this gown is covered in beaded floral embellishment, the most effective approach with accessories is to let the dress lead and keep everything else clean and streamlined.
For shoes, a strappy heeled sandal in metallic silver, gold, or a tone that matches your colorway is the most versatile option. A pointed-toe stiletto works especially well with the front high slit — as you walk, the slit opens and the shoe becomes part of the silhouette. Avoid chunky platform styles that compete visually with the hem detail. If you want to wear the Black version, a silver or champagne metallic sandal gives the most contrast. For Ivory Blue, a soft gold or nude-toned heel blends seamlessly. For Pink, either a rose gold metallic or a clear perspex heel keeps the look streamlined.
For jewelry, less is more. The beading and three-dimensional florals already create a lot of surface texture, so layered necklaces or statement earrings tend to fight with the embellishment rather than complement it. A pair of simple drop earrings in crystal or the metal tone of your shoes is usually enough. Skip the necklace entirely — the sweetheart neckline frames the collarbone cleanly and a necklace interrupts that line.
For hair, a sleek updo is the strongest choice because it fully exposes the open crisscross back and the structured strapless neckline. A low chignon or a high bun both work.
Primavera Couture 14133 is designed and proportioned for plus-size bodies — the pattern runs from 14W through 24W, so the shaping is built for curves rather than scaled from a straight-size block.
The sweetheart neckline is one of the most universally flattering neckline shapes for fuller busts because the curved cups frame and lift the bust without relying on straps. The boning in the bodice does the structural work, keeping the strapless neckline firmly in place and giving the bust a supported, defined shape.
The fitted silhouette through the waist and hips creates a clear hourglass line. For bodies that carry weight through the hips and thighs, the continuous beaded mesh overlay creates a uniform surface texture that reads as one cohesive shape from neckline to floor rather than drawing attention to any single area.
The front high slit is intentional for movement and proportion — it breaks up the length of the skirt and adds a vertical line that visually elongates the leg. Paired with a heeled shoe, this has a notably lengthening effect.
The open back is a feature that many plus-size customers specifically appreciate because it adds visual interest at the back without being constricting — there are no panels or structure pressing into the mid-back. The lace-up crisscross closure also allows for a small amount of fit adjustment at the back, which can be helpful if you fall between sizes.
Primavera Couture 14133 ships in 7 to 12 business days from the date your order is placed. Rush processing is available if you need the gown sooner — contact us before ordering and we will confirm whether rush can be accommodated for your event date.
US orders ship from our Los Angeles or New York warehouse, whichever is closest to your delivery address. Canadian orders ship from our Toronto warehouse, with no duties charged on delivery. We also ship internationally to most countries, and every shipment includes tracking so you can follow your order from dispatch to delivery.
If you have a firm event date, we recommend ordering as early as possible and building in a few days of buffer for any delivery variability. For prom and pageant orders especially, having the gown arrive at least one to two weeks before the event gives you time to try it on, arrange any alterations if needed, and not feel rushed.
For any shipping questions specific to your address or timeline, our team can give you a more precise estimate — reach out before you place the order and we will confirm lead times for your location.
We want you to feel confident ordering Primavera Couture 14133, and our return policy is designed to give you real options if the fit or color does not work out.
If you need to return the gown, you can receive store credit that never expires, exchange it for a different size or style, or request a refund minus a 30% restocking fee. The restocking fee covers the handling and reprocessing of the returned garment, and it applies to refunds only — store credit and exchanges do not carry that deduction.
To be eligible for a return, the gown must be unworn, unaltered, and in its original condition with tags attached. We inspect every dress before it ships to you, and we ask that you do the same careful inspection when it arrives. Try the gown on before making any alterations, and do not have it altered until you are certain you are keeping it — alterations make the gown non-returnable.
If the gown arrives and something is not right — a sizing issue, a color that looks different than expected, or any concern about the garment itself — contact us as soon as possible and we will walk you through the next steps. Our team is here to make sure you end up with something you are genuinely happy to wear.
Most beaded gowns put the embellishment on the bodice and leave the skirt in a plainer fabric — tulle, chiffon, or a solid satin. Primavera Couture 14133 does not do that. The floral beaded mesh overlay runs continuously from the neckline all the way to the hem with no break in the surface. That makes it genuinely fully beaded in the way the term is meant — you are not getting a decorated top with a plain skirt attached.
The three-dimensional floral appliqués add another layer of texture that photographs differently depending on the angle. Standard beaded gowns lie flat and shimmer; this one has raised floral shapes that create depth and shadow in photos and catch light in a more complex way under venue lighting.
The combination of features — strapless sweetheart neckline, boning, front high slit, open crisscross back, and a fully embellished surface — is unusual to find together in plus sizing at this price point. Typically a gown with this level of embellishment either does not have a front slit or the back is simple. Primavera Couture 14133 includes all of those details together.
If you are comparing this to another specific gown and want an honest assessment of which one fits your event better, reach out to our team — text us at +1 416-536-2956 or WhatsApp +1 213-868-3131 and we will help you decide.