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Primavera Couture 14131 Floral Beaded Fitted V-Neck Gown
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Standard: arrives in 7 to 12 days
Express: arrives in 4 to 6 days
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Description
About the Dress: Primavera Couture 14131
Primavera Couture 14131 is a floor-length, fully-beaded plus-size gown that covers every inch of fabric in beading, sequins, and beaded floral appliqués from the bodice to the hem. It is offered in four colorways — Black Gold, Ivory Gold, Teal Gold, and Yellow — and is sized 14W through 24W. This gown is built to make a statement: it is overtly form-fitting, head-to-toe sparkling, and designed for women who want to own the room the moment they walk in.
Fit & Silhouette
Primavera Couture 14131 is cut in a sleek fitted silhouette that contours through the bust, waist, and hips all the way to the floor. The fit is close and body-conscious, not relaxed — this is a dress that follows your shape. A front high slit opens the skirt for movement and adds drama to every step. A small sweep train trails behind, giving the gown a formal finish. The dress is specifically cut for plus-size figures in sizes 14W–24W, so the proportions and structure are designed for curvier silhouettes rather than graded up from a straight-size pattern.
Fabric & Detail
The base fabric is mesh, which provides stretch and a slight give across the body. The entire outer surface — bodice to hem — is covered in beading and sequins, so there is no exposed plain fabric visible anywhere on the gown. Beaded floral appliqués are placed across the bodice, adding a three-dimensional layer of detail on top of the all-over surface beading. The combination of mesh base, full-surface bead and sequin coverage, and the raised floral motifs gives this gown its over-the-top, pageant-ready look. Wide decorative shoulder straps frame the deep V-neckline and keep the gown securely in place.
Key Features
- Fully beaded from bodice to hem — beading, sequins, and floral beaded appliqués
- Deep V-neckline front and matching deep V open back
- Wide decorative shoulder straps
- Front high slit for movement and visual impact
- Small sweep train for a formal silhouette
- Mesh base fabric with stretch for comfort across plus sizes
- Available in Black Gold, Ivory Gold, Teal Gold, and Yellow
- Sizes 14W–24W
Style & Occasion
Primavera Couture 14131 is best suited to high-impact events where full glamour is the goal. It is a natural fit for plus-size prom, pageant competitions, and formal evening galas. The fully-beaded construction and open back make it too bold for conservative settings, but for any event where you want maximum sparkle and a confident silhouette, this gown delivers. Black Gold is the most dramatic option and photographs beautifully under event lighting. Ivory Gold reads warmer and is a strong choice under softer light. Teal Gold is the most distinctive colorway and stands out in a crowd. Yellow is bold and unexpected — a real statement for pageant stages and prom floors. Style it with simple metallic heels to keep the focus on the gown, and keep jewelry minimal — the beading does the work.
Size & fit
- Fitted. Bust, waist and hips all matter. Go by your largest measurement.
- Between sizes? Text a stylist and we'll help you choose.
Shipping
- Arrives in 7–12 business days, or 4–6 with Express (+$35).
- Free shipping over $250 to Canada and the USA.
- Text updates as your order ships.
Full shipping details
Your Dress — Delivered in Days, Not Weeks.
We know timing matters — especially for prom, weddings, quinceañeras, and special events.
- Receive your dress within 7–12 business days, depending on designer availability.
- You’ll receive text updates as your order moves from processing to shipping.
- Once shipped, delivery typically takes 2–5 business days within North America.
Need it sooner?
We offer rush options where you can receive your dress within 4–6 business days. Text us at +1 416-536-2956 before ordering and we’ll confirm the fastest possible delivery date.
We are an authorized retailer of top designers, which means your dress ships brand new and directly from the designer or our showroom — never used, never rented.
Have an event date? Add it in your order notes so we can prioritize accordingly.
We proudly ship across Canada, the United States, and Internationally, with in-store pickup available at our Toronto showroom.
Returns
- Tell us within 5 days of delivery.
- 100% store credit, a one-time exchange, or a refund (30% restocking fee).
- Online purchases only; in-store purchases are final.
Full return policy
WE ACCEPT RETURNS!
For Online Purchases Only. All in-store purchases are FINAL.
We hope you LOVE your dress — but if you're not completely satisfied with your online purchase, you may request:
- 100% Store Credit (no expiration).
- A one-time exchange, OR
- A return with a 30% restocking fee, OR
You must notify us of a return within 5 days of delivery (including weekends and holidays — we are open 7 days a week).
We have no control and accept no responsibility for the sizing selected. Please carefully review the size chart before ordering. If you need assistance with sizing, we’re happy to help — text us at +1 416-536-2956.
ORDER CHANGES & CANCELLATIONS
Once your order is placed, you have 5 hours to request a change to the color, size, or style.
If an item becomes unavailable, we will offer alternatives or provide the option of a full refund for that item.
Please see our Returns & Exchanges page for full details.
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Free standard shipping on orders over $250 to the US and Canada. Under $250, shipping is shown at checkout.
Shipping details -
US orders ship from our warehouses in Los Angeles, Chicago and New York. Canadian orders ship from Toronto. No duties to pay at the door.
Shipping details -
Exchange, store credit or refund. Dresses tagged Final sale can't be returned.
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Why buy from Marlas
Authorized retailerEvery dress authentic, direct from the designer
Toronto flagship10,000 sq ft showroom, 100,000+ clients styled
15,700+ online ordersShipped to 59 countries
Real stylistsText, WhatsApp or chat. Replies in about 10 min
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Primavera Couture 14131 Floral Beaded Fitted V-Neck Gown with High Slit Gown
Sale price $1,072 CAD
Need help?
Frequently Asked Questions
Yes, Primavera Couture 14131 can be altered, and most experienced formal-wear tailors will be comfortable working on it — but there are a few things worth knowing before your appointment. The gown is fully beaded from bodice to hem on a mesh base. That means any hem shortening requires removing beads along the cut line, trimming the mesh, and reattaching or finishing the beading at the new hem edge. It is more involved than hemming a plain chiffon or satin gown, and it will cost more. Choose a tailor who has worked on beaded gowns specifically — not every tailor takes this work on, so ask before you book. For height adjustments, the most common alteration is a hem shortening at the bottom. Because the gown has a small sweep train, your tailor will want to account for the train length separately from the front hem — shortening evenly all the way around will remove the train effect, so discuss whether you want to preserve it. If you are petite in the plus-size range, you may also want to discuss taking in the length from the shoulder straps rather than the hem, which avoids disturbing the beading at the bottom entirely. That works well when the issue is more about overall gown height than floor clearance. For length additions, the fully-beaded hem makes it very difficult to let a hem down, so if you are between sizes and taller, order based on the size that fits your bust and hips first, and plan to have any length adjusted from there. Bustle adjustments for the train are simple and can be done with a hook-and-eye at the inside of the hem — any tailor can handle that in minutes. Bring the shoes you plan to wear to your fitting so your tailor pins the hem at the right height. Budget extra lead time for alterations on a beaded gown: two to three weeks is a reasonable minimum, and four weeks gives you a comfortable buffer before your event.
Primavera Couture 14131 is an over-the-top, fully-beaded, form-fitting gown with a deep open back and a front high slit. That combination makes it perfect for events where maximum glamour is not just acceptable — it is expected. Here is a realistic breakdown. Prom: this is one of the strongest prom gowns in the plus-size category. The fully-beaded construction, the high slit, and the sweep train are exactly the kind of drama that reads well on a prom floor and in photos. If you want to stand out at prom, this gown is built for that. Pageant: the gown was assigned a pageant tag specifically because it meets the fully-beaded, over-the-top embellishment standard of a pageant evening gown. It photographs beautifully under stage lighting, and the four colorways each have a distinct look that works well for different competition aesthetics. Formal galas and evening events: if you are attending a charity gala, a black-tie dinner, or a formal awards event, this gown works well. The fitted silhouette and full-surface beading read as intentionally dressed-up rather than costumey in those settings. For wedding guest occasions, the open back and high slit lean toward a more daring look than most ceremonies and receptions call for, so a more covered style is usually the better choice. It is also not the right choice for a cocktail party, a semi-formal, or any event with a business-formal or smart-casual dress code. The gown is overtly sexy and very sparkly, and in a lower-key setting it will feel out of place. If you are unsure whether your event calls for this level of glamour, think about it this way: if other guests will be in floor-length gowns and you want to be the most memorable one there, this is the dress. If the crowd will be in knee-length cocktail dresses, this will be too much.
The four colorways of Primavera Couture 14131 each behave differently depending on the lighting at your event, and the photos — while accurate — do not fully capture how the beading shifts under movement and light. Black Gold is the most versatile. The black base keeps the gold beading from reading as too warm, and under both cool event lighting and photography flash it comes across as dramatic and sharp. It is the easiest colorway to accessorize and the most forgiving if the lighting at your venue is inconsistent. Ivory Gold reads lighter in person than in photos — the gold beading on an ivory base gives a champagne-beige warmth that photographs very brightly but in person has a soft, luminous quality. It is a strong choice for prom if you want to stand out from the sea of black gowns. Teal Gold is the most distinctive. The teal base makes the gold beading pop in a way that photographs very vividly, and in person it is rich and jewel-toned. If you want an unexpected color that still reads as formal, teal is the choice. Yellow is bold and requires confidence. Under strong stage lighting — at a pageant or a prom with theatrical lighting — yellow with gold beading is stunning. Under softer or warmer indoor lighting, it can read as very bright. If you are drawn to yellow, lean into it fully.
Cleaning: do not machine wash or steam Primavera Couture 14131. The mesh base with full-surface beading and sequins needs professional dry cleaning from a cleaner who specifically handles beaded formal gowns. Mention the mesh base and the floral appliqués when you drop it off — those areas need gentle handling. For minor spot cleaning between wears, a barely damp cloth dabbed (not rubbed) on the spot is the safest approach. Storage: hang the gown on a padded hanger in a breathable garment bag — not a plastic dry-cleaning bag, which traps moisture and can cause beading threads to weaken over time. Keep it in a cool, dry space away from direct light, which can fade the colorway over months. Travel: lay the gown flat in a hard-shell luggage case if possible, or fold it carefully inside a garment bag with tissue paper between the folds to cushion the beads. The mesh base has some give, so light creasing from travel will typically fall out when the gown is hung. Do not pack heavy items on top of it. The sweep train is the most vulnerable area for bead loss during packing — fold it inward and protect it with tissue.
Because Primavera Couture 14131 is fully beaded from the neckline to the hem, the styling rule is simple: let the gown lead and keep everything else minimal. For shoes, a strappy metallic heel in gold or silver works across all four colorways. Black Gold pairs well with black or gold heels. Ivory Gold suits gold or champagne heels. Teal Gold works with gold or silver. Yellow can take gold or a bold contrasting metallic. Avoid shoes with heavy embellishment — the beading on the gown is doing enough visual work and you do not need to compete with it at the foot. For jewelry, simple is almost always better. A pair of stud or small drop earrings is enough — the deep V-neckline and the beaded bodice leave very little bare skin at the neckline, so a necklace is often unnecessary and can look cluttered. If you want a necklace, keep it very fine and minimal. Skip statement bracelets and stacked rings — again, let the gown be the statement. A small beaded or metallic clutch completes the look without fighting the dress.
The fitted silhouette of Primavera Couture 14131 is designed to follow the body closely through the bust, waist, and hips, which means it works best for women who are comfortable in a body-conscious fit. For apple shapes — where the midsection carries more volume — the all-over beading creates a uniform surface texture that does not draw the eye to any single area, which is a flattering effect. The V-neckline is elongating and draws the eye upward. For pear and hourglass shapes, the fitted cut follows the hip curve naturally and the high slit breaks up the vertical line of the skirt in a way that emphasizes height and leg length. For straighter figures, the fitted construction and the high slit add shape and definition. The wide shoulder straps create structure at the shoulder, which balances fuller hips. What this gown does not do well: it is not a forgiving fit for women who want extra room through the midsection. If you typically size up for comfort in the stomach area, factor that in when ordering and plan for a possible waist alteration rather than ordering a size that is too large in the bust and hips.
Primavera Couture 14131 ships from Marlas Fashions' warehouses in Los Angeles and New York for US orders, and from Toronto for Canadian orders. Standard delivery takes 7–12 business days from the time your order is placed. Rush shipping is available if your event is coming up quickly — select the rush option at checkout or reach out to the team directly to confirm your timeline before ordering. US and Canadian customers pay no duties or customs fees. International orders ship worldwide with tracking included. If you need the gown by a specific date, contact us before placing your order so we can confirm availability and shipping time for your location. We also recommend adding buffer time before your event if you plan to have the gown altered, since alterations on a fully-beaded gown typically take two to four weeks with a tailor. Text us at +1 416-536-2956 or WhatsApp +1 213-868-3131 and a member of our concierge team will confirm your delivery window and help you plan your timeline.
Marlas Fashions accepts returns on Primavera Couture 14131 for store credit, an exchange, or a refund less a 30% restocking fee. Store credit never expires, so there is no pressure to spend it immediately. To be eligible, the gown must be returned in its original condition — unworn, unaltered, with tags attached. If you receive the dress and it is not quite right in size or color, an exchange is often the fastest path: contact us as soon as you receive the gown and we can guide you through the process. Because this is a fully-beaded gown with a fitted silhouette, sizing is important to get right before you order. If you are between sizes or unsure about the fit in a specific area, reach out before placing your order — our team can advise on sizing and help you choose the right size based on your measurements. Alterations affect return eligibility, so do not take the gown to a tailor until you are certain it is the right size and you are keeping it. The same applies to any cleaning or steaming — the dress should be in its original unworn state for any return or exchange to be processed.