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Primavera Couture 13213 Beaded Floral Appliqué Fitted Gown
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Standard: arrives in 7 to 12 days
Express: arrives in 4 to 6 days
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Stick-on bra
Invisible support for strapless & backless
$20 CAD
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Double-sided tape
Keeps necklines in place all night
$20 CAD
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Description
About the Dress: Primavera Couture 13213
Primavera Couture 13213 is a full-length strapless gown built on a diamond-lattice mesh base that is covered from top to bottom in sequin and glitter sparkle. The dress has a sweetheart neckline with a clearly pronounced center dip, a fully covered back, and a body-contouring fit that runs the entire length of the gown into a sweep train. Three-dimensional floral appliqués in the matching colorway cascade from the bodice down through the skirt on every colorway: Black, Dusty Pink, and Mauve. Primavera Couture 13213 is available in sizes 4 through 24.
Fit & Silhouette
Primavera Couture 13213 fits closely through the bust, waist, and hips from top to hem — a true sleek fitted silhouette with no flare until the very bottom where it opens into a gentle sweep train. The sweetheart neckline sits strapless across the bust and holds its shape through the structured bodice. The covered back is fully exposed from the shoulders all the way down, so the fit across the back relies entirely on the snug fit of the gown itself. Because this dress is fully body-contouring, getting the fit right across the bust and waist is the most important measurement to work from. Most customers find ordering their standard size works well, but if you are between sizes, sizing up and having the waist taken in by a tailor gives the cleanest result.
Fabric & Detail
The base of Primavera Couture 13213 is a net mesh ground woven in a diamond-lattice pattern. The entire surface — bodice and skirt — is covered in sequin and glitter beading that creates a continuous sparkle from neckline to hem. The 3D floral appliqués are placed individually in the matching colorway of each gown, so the Black version carries Black floral accents, the Dusty Pink carries soft pink blooms, and the Mauve carries muted mauve flowers. The sweep train adds a small amount of length at the back hem, giving the gown a formal finishing touch without being a full court train.
Key Features
- Strapless sweetheart neckline with pronounced center dip
- Full covered back — entire back exposed from shoulders to below the waistline
- Diamond-lattice mesh base with 100% sequin and glitter surface coverage
- 3D floral appliqués cascading from bodice to skirt in matching colorway
- Sleek fitted silhouette through the full length of the gown
- Sweep train at the hem
- Available in Black, Dusty Pink, and Mauve
- Sizes 4–24
Style & Occasion
Primavera Couture 13213 is made for high-impact formal events. The all-over sequin sparkle, 3D floral detail, and fully covered back make it a natural fit for formal evening, evening galas, pageants, and formal events where a bold entrance matters. The Black colorway reads as the most dramatic and photographs with very high contrast under stage or ballroom lighting. Dusty Pink gives a softer, romantic effect and tends to appear slightly warmer in person than on screen. Mauve sits between the two — a muted rosy tone that photographs well in natural and indoor light. All three colorways carry the same level of sequin intensity. Style it with strappy heeled sandals to keep the leg line long, and keep jewelry minimal — the gown carries enough sparkle on its own. A simple drop earring or a delicate ear cuff works well without competing with the floral detail.
Size & fit
- Fitted. Bust, waist and hips all matter. Go by your largest measurement.
- Between sizes? Text a stylist and we'll help you choose.
Shipping
- Arrives in 7–12 business days, or 4–6 with Express (+$35).
- Free shipping over $250 to Canada and the USA.
- Text updates as your order ships.
Full shipping details
Your Dress — Delivered in Days, Not Weeks.
We know timing matters — especially for prom, weddings, quinceañeras, and special events.
- Receive your dress within 7–12 business days, depending on designer availability.
- You’ll receive text updates as your order moves from processing to shipping.
- Once shipped, delivery typically takes 2–5 business days within North America.
Need it sooner?
We offer rush options where you can receive your dress within 4–6 business days. Text us at +1 416-536-2956 before ordering and we’ll confirm the fastest possible delivery date.
We are an authorized retailer of top designers, which means your dress ships brand new and directly from the designer or our showroom — never used, never rented.
Have an event date? Add it in your order notes so we can prioritize accordingly.
We proudly ship across Canada, the United States, and Internationally, with in-store pickup available at our Toronto showroom.
Returns
- Tell us within 5 days of delivery.
- 100% store credit, a one-time exchange, or a refund (30% restocking fee).
- Online purchases only; in-store purchases are final.
Full return policy
WE ACCEPT RETURNS!
For Online Purchases Only. All in-store purchases are FINAL.
We hope you LOVE your dress — but if you're not completely satisfied with your online purchase, you may request:
- 100% Store Credit (no expiration).
- A one-time exchange, OR
- A return with a 30% restocking fee, OR
You must notify us of a return within 5 days of delivery (including weekends and holidays — we are open 7 days a week).
We have no control and accept no responsibility for the sizing selected. Please carefully review the size chart before ordering. If you need assistance with sizing, we’re happy to help — text us at +1 416-536-2956.
ORDER CHANGES & CANCELLATIONS
Once your order is placed, you have 5 hours to request a change to the color, size, or style.
If an item becomes unavailable, we will offer alternatives or provide the option of a full refund for that item.
Please see our Returns & Exchanges page for full details.
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Free standard shipping on orders over $250 to the US and Canada. Under $250, shipping is shown at checkout.
Shipping details -
US orders ship from our warehouses in Los Angeles, Chicago and New York. Canadian orders ship from Toronto. No duties to pay at the door.
Shipping details -
Exchange, store credit or refund. Dresses tagged Final sale can't be returned.
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15,700+ online ordersShipped to 59 countries
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Primavera Couture 13213 Beaded Floral Appliqué Fitted Gown with Lace-Up Back
Sale price $720 CAD
Need help?
Frequently Asked Questions
The Primavera Couture 13213 has a fully covered back — there is no zipper, lacing, or corset closure running up the back. The entire back is bare from the shoulders all the way down past the waistline, which is part of what makes this gown look the way it does. Because there is no back closure to tighten or loosen, the fit of the gown is determined entirely by how the body of the dress fits around your bust, waist, and hips. The gown holds its shape and stays in place through the structure of the fitted bodice and the way the mesh and sequin fabric wraps the body closely.
What this means practically is that getting your measurements right before ordering is more important for this style than it would be for a gown with a lace-up back that can be adjusted a few inches. A lace-up closure gives you some room to play with fit after the fact — this gown does not have that flexibility. When you take your measurements, focus most closely on your bust and waist. Those are the two points where a poor fit will show first on a strapless fitted gown.
If you measure between two sizes, the general guidance for this style is to order the size that fits your largest measurement and plan to have a tailor take in the smaller area. For example, if your bust measures into a size 6 but your waist measures into a size 4, order the 6 and have the waist fitted. Taking in a seam is straightforward for any bridal or formal wear tailor. Letting a seam out is harder and sometimes not possible if the seam allowance is narrow, which is common in heavily embellished gowns like this one.
The strapless sweetheart construction means there are no straps or ties at the shoulder to adjust either. The dress stays up through the fit of the bodice alone. A well-fitted strapless gown in a structured sequin fabric like this one should feel secure without pulling or gaping at the bustline. If you have any hesitation about the fit when the dress arrives, bring it to a formal wear tailor before removing tags or altering anything — a good alteration on this style can make a significant difference in how secure and comfortable it feels for a full evening of wear.
For sizing help specific to your measurements, the Marlas Fashions team is happy to walk you through the size chart in detail before you order.
Primavera Couture 13213 is designed for high-formality events where a fully embellished, statement-making gown fits the dress code. It covers several categories well.
formal evening is the most direct fit. The all-over sequin surface, 3D floral appliqués, covered back, and sweep train are exactly the combination that reads as formal evening-ready — the gown is built for a ballroom or event venue with dramatic lighting, which is where its sparkle performs best. It photographs exceptionally well under stage lighting, which matters for formal evening photos.
Pageant is another strong match. The gown has the fully embellished top-to-bottom coverage and the sleek fitted silhouette that pageant competition typically calls for. The covered back adds visual impact from the back and on stage. All three colorways work in a pageant context, though Black and Dusty Pink tend to be the strongest choices for stage presence.
Formal events and evening galas are also well within range. If you are attending a formal charity event, an awards dinner, or a gala where full-length embellished gowns are appropriate, Primavera Couture 13213 fits that context naturally.
That said, the gown suits a defined range of formal occasions particularly well, so it is worth knowing where it shines most. The fully covered back and sleek, form-fitting silhouette suit evening and black-tie wedding receptions particularly well, and pair best with a confident, contemporary look. For more conservative settings like military balls or religious ceremonies, a less form-fitting silhouette is usually the better choice. The styling is bold and confident in a way that suits formal evening and pageant contexts but would read as too revealing in those settings.
In terms of color choice for specific events: Black is the most versatile for evening galas and delivers the strongest contrast under artificial light. Dusty Pink and Mauve are softer choices that tend to photograph with a more romantic quality — both work beautifully at formal evening. If you are competing in a pageant, the choice between colorways often comes down to your personal coloring and what photographs best against your skin tone under stage lighting.
If you are weighing this gown against another option for a specific event, the Marlas team is glad to give you a direct opinion — reach out before you decide.
Primavera Couture 13213 runs true to size for most customers. The dress is available in sizes 4 through 24, which covers a wide range without being an exclusively plus-size listing. Because the silhouette is fully fitted from bust to hem with no adjustment at the back, accurate measurements are more important than with styles that have a lace-up closure. Take your bust, waist, and hips, and compare all three against the Primavera Couture size chart before ordering. If your measurements fall cleanly into one size across all three points, order that size. If you split sizes, order to the largest measurement and plan for minor tailoring at the smaller point. The fitted sequin fabric is not forgiving of a size that is too small, so it is always better to size up slightly and have the dress taken in than to order small and find it restrictive. Every 13213 order is hand-inspected before shipping so the fit and finish arrive flawless. If you are between sizes on the 13213, send our team your measurements before ordering and we will advise.
Because Primavera Couture 13213 has both a strapless sweetheart neckline and a fully covered back, traditional bras are not an option — any strap or band would be visible. The most practical solution for most customers is adhesive bra cups or silicone stick-on cups, which provide lift and light support without any visible hardware. Look for a style specifically rated for strapless or backless wear, and test the adhesion before the event. If you need more support, a low-back strapless corset that sits below the waist opening can work, though you would need to check the depth of the back opening against the specific garment. The fitted sequin fabric of the bodice itself provides some structural shaping, which helps. For underwear, a seamless thong or low-rise option in a color close to your skin tone is the standard recommendation for this silhouette to keep lines invisible under the body-contouring fit. Call or text our Toronto boutique at 416-536-2956 and our stylists will help you find your perfect dress.
Yes, Primavera Couture 13213 can be hemmed, but because the hem is heavily embellished with sequin and floral appliqués, hemming this style is more involved than a plain chiffon gown and should be done by a tailor with experience in formal or bridal wear. A standard hem on an embellished gown typically means removing the embellishment from the hem edge, shortening the fabric, and then reattaching or re-trimming the detail — that is work best left to someone who has done it before. For customers who are taller than average, the sweep train gives a little extra length at the back, which tends to work naturally for taller frames. For shorter customers, hemming is realistic but factor the alteration cost into your budget. Always bring the shoes you plan to wear to the fitting so the tailor can pin the length correctly. Every 13213 order is hand-inspected before shipping so the fit and finish arrive flawless. If you are between sizes on the 13213, send our team your measurements before ordering and we will advise.
The fitted sequin mesh construction of Primavera Couture 13213 moves with the body reasonably well for a fully embellished gown. The mesh base has some natural give, which means the dress is not rigid, but it is a body-contouring fit, which means your range of movement is narrower than it would be in an a-line or flowy style. Most customers find it comfortable for standing, posing, slow dancing, and general event movement. High-energy fast dancing is more restricted by the silhouette — if you plan to be on the dance floor all night for upbeat songs, keep that in mind. The strapless neckline is secure when the dress is properly fitted; a gown that fits correctly across the bust should not shift during normal movement. Wearing the dress for a few minutes at home before the event — sitting down, walking up stairs, moving your arms — is always a good way to check comfort before the big night.
All three colorways of Primavera Couture 13213 are sequin-covered, which means they respond to light differently in person than in still photography. In person, sequin gowns shift in color intensity as you move — they pick up ambient light and can appear brighter or slightly different in tone depending on the lighting at your venue. Black reads consistently across most lighting conditions and delivers the strongest contrast; it is the most reliable colorway for events with mixed or dramatic lighting. Dusty Pink appears as a warm, muted rose in most indoor and natural lighting, though under bright stage lights it can look slightly lighter and more blush-toned. Mauve sits between Black and Dusty Pink in terms of depth — it is a grayed-down rosy tone that tends to photograph with a vintage-soft quality. If you are trying to match a specific complement to a suit, tuxedo, or group color, Mauve and Dusty Pink are the more flexible choices. If your event has very bright stage lighting, Dusty Pink under those conditions can wash slightly, so keep that in mind. When in doubt, requesting a color swatch or asking the Marlas team to describe the colorway against current stock is a reasonable step before committing.
After wearing Primavera Couture 13213, spot-clean any marks gently with a damp cloth before anything sets. For full cleaning, take the gown to a dry cleaner experienced with beaded or sequin formal wear — sequin and floral appliqué construction needs professional handling and should not be machine-washed or hand-wrung. For storage, hang the gown in a breathable garment bag rather than a plastic bag, which can trap moisture and damage the sequin surface over time. Keep it away from direct light, heat, and humidity. For travel, the most reliable approach is to fold the gown loosely in tissue paper inside a carry-on garment bag if possible, or pack it as a checked garment bag folded as few times as necessary. Sequin gowns can develop light crease marks from tight folding, but most of those release when the gown is hung for a few hours. Steaming is generally safe on low heat with the steamer held several inches from the sequin surface — never press a hot iron directly onto sequins or appliqués.