Fit
“Will it fit me?”
Every dress has the designer's own size chart and a fit guide on 4 body sizes. Between sizes? Size up.
Ellie Wilde EW37113 Strapless Sweetheart Illusion Lace Mermaid Gown
Buy now, pay later.
Buy now, pay later
Choose your plan at checkout. Available in Canada and the USA.
Sezzle
Split it into interest-free payments
Pay the first payment today, the rest every two weeks. No interest.
Affirm
Monthly payments
Spread the cost over monthly instalments. Rates and terms depend on eligibility.
Select Sezzle or Affirm as your payment method at checkout.
Sold out in your size? Tap the crossed-out size to get notified.
We can usually order it from Ellie Wilde for you. Message us and a stylist will send you the date.
Or message a stylist:
Standard: arrives in 7 to 12 days
Express: arrives in 4 to 6 days
Talk to a stylist
Real stylists answer your questions on fit, sizing and delivery.
Text us at 416-536-2956
Replies in about 10 minutes. Prefer email? hello@marlasfashions.com
Why shop at Marla's
What makes us different
4 worries we solve for every customer
Real stylists
“Who can I ask?”
Text or WhatsApp a real stylist 7 days a week. Replies in about 10 minutes.
Price match + $10 off
“Can I find it cheaper?”
Found it for less on a Canadian or US website? We'll match the price and take another $10 off, as long as your colour and size are available.
Shipping
“Will it arrive in time?”
Ships from LA, Chicago, New York & Toronto in our pink Marla's box. No duties. Free over $250. Standard 6–9 business days.
Not ready yet? Tap ♡ to save it to your wishlist. It's there whenever you're ready.
Style it with
Stick-on bra
Invisible support for strapless & backless
$20 CAD
Choose your cup size
Double-sided tape
Keeps necklines in place all night
$20 CAD
Choose your cup size
Garment bag
Our signature pink bag. Arrives clean and protected
$10 CAD
Choose your cup size
Description
About the Dress: Ellie Wilde EW37113
Ellie Wilde EW37113 is a strapless sweetheart mermaid and trumpet gown designed for maximum impact. The bodice is built from a sheer mesh underlayer covered in lace appliqués with beading and embroidery worked throughout, creating an illusion effect across the entire torso. Below the hips, the silhouette opens into a dramatic layered ruffle tulle skirt loaded with glitter shimmer — a look that reads differently under ballroom lighting than in photos. EW37113 is available in Dusk, Light Pink, and Red.
Fit & Silhouette
EW37113 follows a fitted mermaid line through the bust, waist, and hips before flaring into the exaggerated trumpet skirt. The built-in boning through the bodice holds the strapless neckline securely in place without straps. The lace-up crisscross closure at the upper back lets you fine-tune the fit across the torso on the day of the event — useful when ordering between sizes. The train extends behind the hem, so factor that in when deciding on heel height. Most customers between 5'4" and 5'8" hemming their gown at the waist or skirt attachment point.
Fabric & Detail
The skirt is built from multiple layers of glitter tulle, which creates the volume of the ruffle silhouette and catches light as the fabric moves. The illusion bodice uses a sheer mesh base as the foundation, with lace appliqués, embroidered motifs, and beaded accents placed over it to form the visible design. The lace-up back uses an open construction so the full back is exposed around the crisscross lacing — the back image for EW37113 shows this clearly. The train is part of the same tulle construction as the skirt.
Key Features
- Strapless sweetheart neckline with boning for structure and support
- Illusion bodice — sheer mesh underlayer with lace appliqués, beading, and embroidery
- Mermaid and trumpet silhouette: fitted through hips, dramatic flare below
- Layered ruffle tulle skirt with glitter shimmer throughout
- Lace-up crisscross back with full open-back exposure
- Corset-back construction with internal boning in the bodice
- Sweeping train
- Available in Dusk, Light Pink, and Red
Style & Occasion
Ellie Wilde EW37113 is built for events where a dramatic entrance matters. It is a natural fit for prom, formal dances, evening galas, and pageant appearances. The ruffle tulle skirt and illusion lace bodice combination gives it genuine stage presence — it photographs well under both natural and stage lighting. Dusk is a muted mauve-grey with cool undertones that reads as sophisticated on camera. Light Pink is soft and romantic, particularly under warm indoor light. Red is bold and graphic — the glitter tulle reads intensely under spot lighting. Pair with a strappy or clear-strap heeled sandal to keep the focus on the gown. Simple drop earrings or a stud complement the beaded bodice without competing with it. Avoid heavy necklaces — the sweetheart neckline and illusion bead work at the décolletage already create the jewelry effect.
Size & fit
- Fitted (mermaid, corset). Bust, waist and hips all matter. Go by your largest measurement.
- Length: Long
- Neckline: Sweetheart, Strapless
- Details: Corset Back, Embroidery, Floral Appliques, Open Back, Ruffles, Train
- Between sizes? Text a stylist and we'll help you choose.
Shipping
- Arrives in 7–12 business days, or 4–6 with Express (+$35).
- Free shipping over $250 to Canada and the USA.
- Text updates as your order ships.
Full shipping details
Your Dress — Delivered in Days, Not Weeks.
We know timing matters — especially for prom, weddings, quinceañeras, and special events.
- Receive your dress within 7–12 business days, depending on designer availability.
- You’ll receive text updates as your order moves from processing to shipping.
- Once shipped, delivery typically takes 2–5 business days within North America.
Need it sooner?
We offer rush options where you can receive your dress within 4–6 business days. Text us at +1 416-536-2956 before ordering and we’ll confirm the fastest possible delivery date.
We are an authorized retailer of top designers, which means your dress ships brand new and directly from the designer or our showroom — never used, never rented.
Have an event date? Add it in your order notes so we can prioritize accordingly.
We proudly ship across Canada, the United States, and Internationally, with in-store pickup available at our Toronto showroom.
Returns
- Tell us within 5 days of delivery.
- 100% store credit, a one-time exchange, or a refund (30% restocking fee).
- Online purchases only; in-store purchases are final.
Full return policy
WE ACCEPT RETURNS!
For Online Purchases Only. All in-store purchases are FINAL.
We hope you LOVE your dress — but if you're not completely satisfied with your online purchase, you may request:
- 100% Store Credit (no expiration).
- A one-time exchange, OR
- A return with a 30% restocking fee, OR
You must notify us of a return within 5 days of delivery (including weekends and holidays — we are open 7 days a week).
We have no control and accept no responsibility for the sizing selected. Please carefully review the size chart before ordering. If you need assistance with sizing, we’re happy to help — text us at +1 416-536-2956.
ORDER CHANGES & CANCELLATIONS
Once your order is placed, you have 5 hours to request a change to the color, size, or style.
If an item becomes unavailable, we will offer alternatives or provide the option of a full refund for that item.
Please see our Returns & Exchanges page for full details.
-
Free standard shipping on orders over $250 to the US and Canada. Under $250, shipping is shown at checkout.
Shipping details -
US orders ship from our warehouses in Los Angeles, Chicago and New York. Canadian orders ship from Toronto. No duties to pay at the door.
Shipping details -
Exchange, store credit or refund. Dresses tagged Final sale can't be returned.
Return policy -
Found this dress cheaper? Send us the link and we'll match the price.
Ask a stylist
Why buy from Marlas
Authorized retailerEvery dress authentic, direct from the designer
Toronto flagship10,000 sq ft showroom, 100,000+ clients styled
15,700+ online ordersShipped to 59 countries
Real stylistsText, WhatsApp or chat. Replies in about 10 min
Choose options
Ellie Wilde EW37113 Strapless Sweetheart Illusion Lace Mermaid Gown
Sale price $799 CAD
Need help?
Frequently Asked Questions
The bodice of EW37113 is structured specifically to support a strapless wear experience. There is internal boning running through the torso that holds the sweetheart neckline in position and prevents the gown from slipping during movement. The lace-up crisscross closure at the back adds a second layer of control — tightening the lacing snugs the bodice around your torso, which significantly improves how securely the gown stays up throughout the night.
Because of this built-in structure, most wearers find they do not need additional undergarments under the bodice. The boning and the fitted mermaid silhouette through the hips provide enough compression and support on their own for typical body types. That said, personal preference and body shape both factor in, and it is worth thinking through your options before the event.
If you prefer some additional coverage or shaping through the stomach area, a seamless, low-cut bodysuit or strapless shapewear that sits below the bust line can work underneath the bodice. The key requirement is that whatever you wear must sit entirely below the sweetheart neckline — anything that rides up into the décolletage area will show against the sheer illusion mesh and interrupt the lace appliqué design.
For bra options: the sweetheart neckline is not compatible with a standard bra. A strapless bra is technically possible, but given the boning already built into the bodice, most customers find a strapless bra creates an uncomfortable doubling effect rather than adding support. Adhesive bra cups placed inside the bodice before putting on the gown are a popular choice for anyone who wants a small amount of additional lift without the bulk of a separate undergarment.
If you have specific questions about fit and support before ordering, our team is happy to walk you through options based on your measurements and body type.
Ellie Wilde EW37113 was designed for high-impact formal events, and it delivers on that promise across several occasions. Prom is the most natural fit — the combination of the illusion lace bodice, glitter ruffle tulle skirt, and dramatic train gives it exactly the presence that makes a prom look memorable. It works equally well for formal dances, evening galas, and black-tie adjacent events where a floor-length gown with some spectacle is appropriate.
For pageant wearers, EW37113 checks most of the boxes: the open back is fully exposed around the crisscross lacing, the bodice carries significant beading and embroidery, and the mermaid-to-trumpet silhouette reads well from the front of a stage. The gown commands attention from a distance, which matters in a pageant setting. Please note that the pageant tag is under client review — if you are purchasing specifically for a pageant competition, reach out to us so we can confirm current tagging before your purchase.
For a wedding-guest appearance, the open back and dramatic skirt work best at evening or black-tie receptions, where more fashion-forward silhouettes are warmly welcomed. Similarly, military ball events typically require a covered back, so EW37113 would not suit that occasion either.
Where it absolutely shines: prom night, school formal dances, evening award ceremonies, charity galas, and any event billed as black-tie or semi-formal where you want a gown that moves dramatically and photographs well under event lighting. The glitter tulle catches both natural and stage light differently, so it tends to read even more impressive in person than in product photos.
If you are unsure whether EW37113 fits your specific event's dress code, the safest approach is to check the event requirements for back exposure — if covered backs are required, this gown is not the right pick. If open backs are allowed, EW37113 is a strong choice across a wide range of formal evening occasions.
The glitter tulle in EW37113 reads differently depending on the lighting environment, and that difference tends to work in your favor at events. In product photography shot under controlled studio light, the glitter reads as a subtle shimmer distributed through the tulle layers — you can see it, but it is not overwhelming. In person under ballroom or event lighting, the effect intensifies noticeably. The layered ruffle construction means multiple tulle layers are catching light from different angles simultaneously, so the skirt appears to shift and sparkle as you move. Outdoor natural light, particularly late afternoon or golden-hour light, produces a soft glowing effect. Under indoor incandescent or warm LED lighting, the glitter reads more pronounced and golden-tinted depending on the colorway. Under stage or spotlight conditions — relevant if you are attending a pageant or formal ceremony — the skirt is genuinely dramatic. For colorway selection: Dusk is a dusty mauve-grey with cool undertones. In photos it can read slightly purple or lavender depending on monitor settings, but in person it tends to read as a neutral grey-mauve. It photographs well in both warm and cool light. Light Pink is soft and true to its name — it does not shift toward peach or coral in person. Red is the most photogenic in direct lighting; it reads as a clean, saturated red without orange or burgundy undertones in most lighting environments.
EW37113 can be hemmed, but the process is more involved than a standard hem on a simple gown because of the layered ruffle tulle skirt and the train. A skilled seamstress or bridal alterations shop can shorten it from the waist seam — the point where the bodice meets the skirt — which preserves the ruffle layers and the overall skirt shape. Hemming from the bottom of the train is technically possible but can affect how the ruffle layers fall and is generally not recommended for this style.
For shorter wearers (under 5'4"), factoring in heel height before ordering is important. The train length is built into the gown as constructed, so wearing a higher heel effectively reduces how much train drags. Most alterations shops recommend trying the gown on with the shoes you plan to wear before having any hemming done.
For taller wearers (above 5'8"), EW37113's length typically works well without alteration depending on heel choice. The train is long enough that most tall wearers find the floor-length proportions work in their favor.
Alterations to the bodice — taking in the side seams or adjusting the boning — are possible but should only be done by someone with experience working on structured, illusion-lace bodices. The mesh underlayer and lace appliqué placement mean standard seam adjustments need to account for the appliqué positions. Order early to allow time for alterations before your event.
The mermaid-to-trumpet silhouette is fitted through the hips, which means movement is more structured than in a full ballgown. Dancing in EW37113 is definitely possible — the trumpet flare from the mid-thigh down gives your legs room to move — but it is not a gown where you can take large strides or move freely from the knee up. Most wearers describe it as comfortable for slow dances, photo opportunities, and moderate movement at a prom or gala, with some adjustment needed for high-energy dancing.
The bodice, because it is strapless and boned, requires some getting used to for a full evening of wear. The lace-up back lets you adjust the tension before the event, and getting that adjustment right makes a significant difference in comfort over hours of wear. Too tight and it restricts breathing; too loose and the strapless silhouette feels unstable. Doing a test fit with the shoes you plan to wear — ideally a day or two before the event — is strongly recommended.
The tulle skirt is lightweight relative to its visual volume, which helps with overall wearability. It does not feel as heavy as it looks. Sitting in a mermaid silhouette takes a bit of practice — the fitted hip and thigh area means you will be sitting with your legs together, and getting up and down from a chair smoothly is worth practicing once before the event.
After wearing EW37113, spot-clean the tulle skirt immediately if you notice any marks, using a clean damp cloth and very light pressure. Do not rub the glitter tulle aggressively — the glitter finish is woven into the fabric but can catch on rough textures. For the illusion lace bodice, surface dust or light marks can usually be addressed with a soft dry cloth.
For professional cleaning, take EW37113 to a dry cleaner with experience handling embroidered and beaded formal gowns. Not all dry cleaners are equipped for this — ask specifically whether they have experience with illusion lace and glitter tulle before leaving the gown with them.
For storage, hang the gown on a padded hanger in a breathable garment bag. Avoid plastic storage bags that trap humidity. The tulle layers should hang freely — if the ruffle skirt is compressed for extended periods, the volume can flatten. If you need to fold the gown for transport, fold the tulle loosely with tissue paper between layers and unfold and hang as soon as possible on arrival.
For travel, a long garment bag that accommodates the train and ruffle skirt without folding is ideal. If the gown must be folded for a flight or car trip, pack it last and unpack it first, then hang it in a steamy bathroom for 15–20 minutes to let the tulle layers relax back to their natural shape.
The sweetheart neckline and the illusion lace bodice with beading and embroidery already create a strong visual at the décolletage, so jewelry choices should complement rather than compete. Simple drop earrings or small statement studs work well — something with a crystal, pearl, or metallic element that echoes the shimmer in the bodice without duplicating it. Avoid heavy chandelier earrings or layered necklaces. A delicate bracelet or thin bangle is a clean finishing detail if you want a wrist accent.
For shoes, the fitted hip silhouette and train length mean a heeled shoe is almost always the right choice — it keeps the hem at the right height and gives the mermaid silhouette its intended proportions. Strappy heeled sandals or clear-strap heels are the most versatile choice across all three colorways, because they extend the leg line visually without pulling focus from the gown. Avoid chunky platform shoes, which can look visually heavy under the ruffle skirt.
For Dusk, metallic silver or rose gold accessories tend to complement the cool mauve undertones. For Light Pink, gold or warm rose accessories work well. For Red, gold accents are a classic pairing, but silver and platinum-toned jewelry also works cleanly against the bold colorway.
Ellie Wilde EW37113 ships in 7 to 12 business days from the time your order is placed. Rush options are available if your event date is approaching — contact us before ordering to confirm rush availability for your specific size and colorway. Marlas Fashions ships from warehouses in Los Angeles and New York, with Canadian orders fulfilled from our Toronto location. There are no import duties on orders shipped within the United States or Canada. International shipping is available with full tracking provided throughout transit. If you have a firm event date, we recommend ordering at minimum 6 to 8 weeks in advance to allow time for shipping plus any alterations you may need after the gown arrives. Every Ellie Wilde EW37113 that leaves our warehouse is inspected by hand before shipping, so the beadwork, seams, and closures arrive exactly as the designer intended. If you are between sizes on the Ellie Wilde EW37113, our team can talk you through the size chart against your own measurements before you order. Contact us directly by texting us at +1 416-536-2956 or messaging us on WhatsApp at +1 213-868-3131 - our luxury dress concierge is ready to help.