Ellie Wilde EW37042 Sequin Floral Appliqué Strapless Mermaid Gown with Train
About the Dress: Ellie Wilde EW37042
Ellie Wilde EW37042 is a full-length sequin mermaid gown covered head to hem in a floral sequin and bead appliqué pattern. The silhouette is fitted through the torso and hips and flares out below the knee into a sweep train. The strapless sweetheart neckline features a deep V plunge at the centre, and sheer mesh side panels at the waist create a skin-toned illusion effect that makes the beadwork appear to float against the body. All four colorways — Dusk, Emerald, Royal Blue, and Dark Plum — share exactly the same construction.
Fit & Silhouette
EW37042 fits close to the body from the structured sweetheart cups through the hips, then releases into a mermaid flare below the knee. The bodice is boned to hold the sweetheart shape securely without straps, so the fit through the chest and waist needs to be accurate. Ellie Wilde sizes follow standard US bridal sizing, which typically runs one to two sizes smaller than regular US retail. Measure your full bust, natural waist, and fullest hip, then compare all three against the Ellie Wilde size chart — the largest of those three measurements determines your size. If you are between sizes, size up and plan for a minor bodice take-in. The mermaid skirt below the knee allows room to walk comfortably, but the close hip fit means alterations to the skirt seam are straightforward if needed. A sweep train adds length at the back; most customers have it bustled for receptions or dances.
Fabric & Detail
The base of EW37042 is a stretch mesh underlayer that gives the gown its close fit and allows the mermaid skirt to move. Sequin fabric and individual bead and floral appliqués are layered over the mesh across the full length of the gown. The floral appliqué motifs are built from sequin clusters and individual beads, so the surface has a dimensional texture rather than a flat sequin finish. Sheer mesh panels are set into the side seams at the waist; these are structural panels that create the skin-tone contrast effect visible in the front view. The back of the gown is open through the full torso, with the sequin fabric framing the exposed back on either side.
Key Features
- Strapless sweetheart neckline with deep centre V plunge
- Boned structured bodice — no straps needed
- Full-length sequin and bead floral appliqué coverage
- Sheer mesh illusion side panels at waist
- Open back through full torso
- Mermaid silhouette — fitted through hips, flares below knee
- Sweep train
- Available in Dusk, Emerald, Royal Blue, and Dark Plum
Style & Occasion
Ellie Wilde EW37042 is built for high-impact formal events. The combination of all-over sequin beadwork, an open back, and a dramatic mermaid train makes it a natural choice for prom, formal evening galas, and pageant competitions. The four colorways photograph differently under event lighting: Dusk reads as a cool periwinkle-steel blue, Emerald is a deep forest green, Royal Blue is a saturated jewel tone, and Dark Plum is a rich eggplant. All four colours carry the floral sequin pattern equally well and show the dimensional bead appliqués clearly in both natural and stage lighting. For footwear, a pointed or strappy heel that adds height without competing with the gown works best — the all-over embellishment means accessories can stay minimal.
Shipping
Your Dress — Delivered in Days, Not Weeks.
We know timing matters — especially for prom, weddings, quinceañeras, and special events.
- Receive your dress within 7–12 business days, depending on designer availability.
- You’ll receive text updates as your order moves from processing to shipping.
- Once shipped, delivery typically takes 2–5 business days within North America.
Need it sooner?
We offer rush options where you can receive your dress within 4–6 business days. Text us at +1 416-536-2956 before ordering and we’ll confirm the fastest possible delivery date.
We are an authorized retailer of top designers, which means your dress ships brand new and directly from the designer or our showroom — never used, never rented.
Have an event date? Add it in your order notes so we can prioritize accordingly.
We proudly ship across Canada, the United States, and Internationally, with in-store pickup available at our Toronto showroom.
Return Policy
WE ACCEPT RETURNS!
For Online Purchases Only. All in-store purchases are FINAL.
We hope you LOVE your dress — but if you're not completely satisfied with your online purchase, you may request:
- 100% Store Credit (no expiration).
- A one-time exchange, OR
- A return with a 30% restocking fee, OR
You must notify us of a return within 5 days of delivery (including weekends and holidays — we are open 7 days a week).
We have no control and accept no responsibility for the sizing selected. Please carefully review the size chart before ordering. If you need assistance with sizing, we’re happy to help — text us at +1 416-536-2956.
ORDER CHANGES & CANCELLATIONS
Once your order is placed, you have 5 hours to request a change to the color, size, or style.
If an item becomes unavailable, we will offer alternatives or provide the option of a full refund for that item.
Please see our Returns & Exchanges page for full details.
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+1 (416) 536-2956
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