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Why shop at Marla's
4 worries we solve for every customer

Fit
“Will it fit me?”
Every dress has the designer's own size chart and a fit guide on 4 body sizes. Between sizes? Size up.
Real stylists
“Who can I ask?”
Text or WhatsApp a real stylist 7 days a week. Replies in about 10 minutes.

Price match + $10 off
“Can I find it cheaper?”
Found it for less on a Canadian or US website? We'll match the price and take another $10 off, as long as your colour and size are available.

Shipping
“Will it arrive in time?”
Ships from LA, Chicago, New York & Toronto in our pink Marla's box. No duties. Free over $250. Standard 6–9 business days.
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Style it with

Stick-on bra
Invisible support for strapless & backless
$20 CAD
Choose your cup size

Double-sided tape
Keeps necklines in place all night
$20 CAD
Choose your cup size

Garment bag
Our signature pink bag. Arrives clean and protected
$10 CAD
Choose your cup size
Ellie Wilde EW37224 is a long fitted prom gown built around a fully sheer illusion bodice layered with 3D floral lace appliqués and glitter tulle. The sweetheart neckline sits under wide shoulder straps, and the back drops completely open between the straps down to the waistline. A high front slit runs up one leg, and the gown finishes with a sweeping train. Boning channels run through the illusion bodice for structured support. EW37224 is available in Bluebell, Magenta, and Sage Green.
Ellie Wilde EW37224 is cut in a true fitted silhouette — it follows the contour of the bust, waist, and hips from top to hem. The high slit on the front means this is not a fitted shape; the skirt does not flare below the knee. Instead, the fitted line continues to the floor and extends into a train at the back. The boned illusion bodice gives the top a sculpted shape while the open back keeps the look dramatic. This gown works best when sized to the fullest measurement and then tailored at the waist if needed.
The base of EW37224 is glitter tulle, which runs throughout the entire skirt and under the bodice, giving the gown a consistent shimmer from every angle. Over the glitter tulle, 3D floral lace appliqués cover the bodice and continue down the skirt. The appliqués combine embroidery, beading, and dimensional flowers so the surface detail is layered and textured rather than flat. The bodice itself is illusion — a sheer mesh panel sits behind the lace so the skin is partially visible through the floral pattern. Vertical boning channels are visible through that illusion layer, holding the bodice structured against the body.
Ellie Wilde EW37224 is designed for prom, formal dances, and evening events where a dramatic, fully embellished gown is the right call. The combination of the open back, high slit, and illusion bodice gives it a confident, high-impact look that reads immediately as a prom or formal evening gown. For wedding guest occasions and military balls, the open back and high slit make it best suited to evening receptions and black-tie events where a more dramatic look is welcome.
For shoes, a strappy heeled sandal works well with the high slit — it keeps the leg line clean. Keep jewelry minimal because the 3D appliqués and beading already cover the bodice heavily; small stud earrings or a simple bracelet are enough. A small clutch in a matching metallic or a solid color pulled from your chosen colorway completes the look.
Bluebell photographs as a soft periwinkle-blue with a cool undertone. Magenta is a vivid, saturated pink-red. Sage Green is a muted, grey-toned green. All three are available and photographed on the product page.
We know timing matters — especially for prom, weddings, quinceañeras, and special events.
Need it sooner?
We offer rush options where you can receive your dress within 4–6 business days. Text us at +1 416-536-2956 before ordering and we’ll confirm the fastest possible delivery date.
We are an authorized retailer of top designers, which means your dress ships brand new and directly from the designer or our showroom — never used, never rented.
Have an event date? Add it in your order notes so we can prioritize accordingly.
We proudly ship across Canada, the United States, and Internationally, with in-store pickup available at our Toronto showroom.
For Online Purchases Only. All in-store purchases are FINAL.
We hope you LOVE your dress — but if you're not completely satisfied with your online purchase, you may request:
You must notify us of a return within 5 days of delivery (including weekends and holidays — we are open 7 days a week).
We have no control and accept no responsibility for the sizing selected. Please carefully review the size chart before ordering. If you need assistance with sizing, we’re happy to help — text us at +1 416-536-2956.
Once your order is placed, you have 5 hours to request a change to the color, size, or style.
If an item becomes unavailable, we will offer alternatives or provide the option of a full refund for that item.
Please see our Returns & Exchanges page for full details.
Free standard shipping on orders over $250 to the US and Canada. Under $250, shipping is shown at checkout.
Shipping detailsUS orders ship from our warehouses in Los Angeles, Chicago and New York. Canadian orders ship from Toronto. No duties to pay at the door.
Shipping detailsExchange, store credit or refund. Dresses tagged Final sale can't be returned.
Return policyFound this dress cheaper? Send us the link and we'll match the price.
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WhatsApp+1 213-868-3131 Text us+1 416-536-2956 Call toll-free1-866-746-7145Why shop Marlas