Fit
“Will it fit me?”
Every dress has the designer's own size chart and a fit guide on 4 body sizes. Between sizes? Size up.
Ellie Wilde EW37039 Fitted Strapless Sweetheart Gown
Buy now, pay later.
Buy now, pay later
Choose your plan at checkout. Available in Canada and the USA.
Sezzle
Split it into interest-free payments
Pay the first payment today, the rest every two weeks. No interest.
Affirm
Monthly payments
Spread the cost over monthly instalments. Rates and terms depend on eligibility.
Select Sezzle or Affirm as your payment method at checkout.
Sold out in your size? Tap the crossed-out size to get notified.
We can usually order it from Ellie Wilde for you. Message us and a stylist will send you the date.
Or message a stylist:
Standard: arrives in 7 to 12 days
Express: arrives in 4 to 6 days
Talk to a stylist
Real stylists answer your questions on fit, sizing and delivery.
Text us at 416-536-2956
Replies in about 10 minutes. Prefer email? hello@marlasfashions.com
Why shop at Marla's
What makes us different
4 worries we solve for every customer
Real stylists
“Who can I ask?”
Text or WhatsApp a real stylist 7 days a week. Replies in about 10 minutes.
Price match + $10 off
“Can I find it cheaper?”
Found it for less on a Canadian or US website? We'll match the price and take another $10 off, as long as your colour and size are available.
Shipping
“Will it arrive in time?”
Ships from LA, Chicago, New York & Toronto in our pink Marla's box. No duties. Free over $250. Standard 6–9 business days.
Not ready yet? Tap ♡ to save it to your wishlist. It's there whenever you're ready.
Style it with
Stick-on bra
Invisible support for strapless & backless
$20 CAD
Choose your cup size
Double-sided tape
Keeps necklines in place all night
$20 CAD
Choose your cup size
Garment bag
Our signature pink bag. Arrives clean and protected
$10 CAD
Choose your cup size
Description
About the Dress: Ellie Wilde EW37039
Ellie Wilde EW37039 is a long fitted strapless gown built around a structured sweetheart neckline, a beaded bodice with mesh waist cutouts, and a smooth satin skirt that ends in a sweep train. The silhouette is body-hugging through the bust, waist, and hips, then opens into a flowing hem at the floor. A front high slit and a fully open back make EW37039 one of the boldest styles in the Ellie Wilde line. It is available in six colors: Dusk, Emerald, Light Yellow, Navy Blue, Periwinkle, and Sakura Pink.
Fit & Silhouette
EW37039 fits close to the body from the sweetheart neckline all the way through the hips — that is the fitted silhouette. The strapless bodice is structured with visible boning channels that hold the neckline firmly in place without straps. Below the hip, the satin skirt falls straight to the floor with a ruched twist knot at the front hip and a high slit that runs up one leg. A sweep train trails behind. This gown rewards an accurate measurement. Use your full bust, natural waist, and fullest hip measurement and compare to Ellie Wilde's size chart before ordering. If you are between sizes, size up — the boned bodice can be taken in, but letting it out is harder. Alterations at the hem and slit height are common and straightforward for any experienced bridal or formalwear tailor.
Fabric & Detail
The bodice of Ellie Wilde EW37039 is covered in hot-stone rhinestone beading arranged across fanned panels. Mesh panels sit at the sides of the waist, creating a cutout effect between the beaded bodice and the satin skirt. The skirt itself is smooth satin — clean and unembellished — which lets the beaded top carry all the visual weight. Boning channels are built into the bodice structure and are visible in the detail images. The ruching at the front hip is gathered into a twist knot that adds dimension right at the slit opening. The back is fully open, with no fabric covering the spine from the bodice down.
Key Features
- Strapless sweetheart neckline with structured boned bodice
- Hot-stone rhinestone beading across fanned bodice panels
- Mesh side cutouts at the waist
- Smooth satin skirt with ruched hip twist knot
- Prominent front high slit
- Fully open back
- Sweep train at the back hem
- Available in six colors: Dusk, Emerald, Light Yellow, Navy Blue, Periwinkle, Sakura Pink
Style & Occasion
Ellie Wilde EW37039 is designed for moments where the goal is to stand out. The combination of a beaded strapless bodice, high slit, open back, and sweep train puts it firmly in prom and formal evening territory. It works for prom, formal dances, evening galas, and black-tie-adjacent events where a bold, body-conscious gown is appropriate. The open back and high slit give it a bold, body-conscious silhouette — as a wedding guest, it suits evening receptions and black-tie affairs best, where that level of drama is welcome. If you want maximum impact on the dance floor or at a formal dinner, EW37039 delivers. Color choice matters for mood: Dusk reads cool and moody, Sakura Pink is soft and feminine, Emerald is rich and dramatic, Navy Blue is classic, Periwinkle is light and fresh, and Light Yellow is the most understated of the six. Marlas Fashions has carried Ellie Wilde for over 40 years and stocks EW37039 in all six colors. Ships from Los Angeles, New York, and — for Canadian orders — Toronto, with no duties charged to US or Canadian customers.
Size & fit
- Fitted (high slit, corset). Bust, waist and hips all matter. Go by your largest measurement.
- Length: Long
- Neckline: Sweetheart, Strapless
- Details: Beaded, Open Back, Train
- Between sizes? Text a stylist and we'll help you choose.
Shipping
- Arrives in 7–12 business days, or 4–6 with Express (+$35).
- Free shipping over $250 to Canada and the USA.
- Text updates as your order ships.
Full shipping details
Your Dress — Delivered in Days, Not Weeks.
We know timing matters — especially for prom, weddings, quinceañeras, and special events.
- Receive your dress within 7–12 business days, depending on designer availability.
- You’ll receive text updates as your order moves from processing to shipping.
- Once shipped, delivery typically takes 2–5 business days within North America.
Need it sooner?
We offer rush options where you can receive your dress within 4–6 business days. Text us at +1 416-536-2956 before ordering and we’ll confirm the fastest possible delivery date.
We are an authorized retailer of top designers, which means your dress ships brand new and directly from the designer or our showroom — never used, never rented.
Have an event date? Add it in your order notes so we can prioritize accordingly.
We proudly ship across Canada, the United States, and Internationally, with in-store pickup available at our Toronto showroom.
Returns
- Tell us within 5 days of delivery.
- 100% store credit, a one-time exchange, or a refund (30% restocking fee).
- Online purchases only; in-store purchases are final.
Full return policy
WE ACCEPT RETURNS!
For Online Purchases Only. All in-store purchases are FINAL.
We hope you LOVE your dress — but if you're not completely satisfied with your online purchase, you may request:
- 100% Store Credit (no expiration).
- A one-time exchange, OR
- A return with a 30% restocking fee, OR
You must notify us of a return within 5 days of delivery (including weekends and holidays — we are open 7 days a week).
We have no control and accept no responsibility for the sizing selected. Please carefully review the size chart before ordering. If you need assistance with sizing, we’re happy to help — text us at +1 416-536-2956.
ORDER CHANGES & CANCELLATIONS
Once your order is placed, you have 5 hours to request a change to the color, size, or style.
If an item becomes unavailable, we will offer alternatives or provide the option of a full refund for that item.
Please see our Returns & Exchanges page for full details.
-
Free standard shipping on orders over $250 to the US and Canada. Under $250, shipping is shown at checkout.
Shipping details -
US orders ship from our warehouses in Los Angeles, Chicago and New York. Canadian orders ship from Toronto. No duties to pay at the door.
Shipping details -
Exchange, store credit or refund. Dresses tagged Final sale can't be returned.
Return policy -
Found this dress cheaper? Send us the link and we'll match the price.
Ask a stylist
Why buy from Marlas
Authorized retailerEvery dress authentic, direct from the designer
Toronto flagship10,000 sq ft showroom, 100,000+ clients styled
15,700+ online ordersShipped to 59 countries
Real stylistsText, WhatsApp or chat. Replies in about 10 min
Choose options
Ellie Wilde EW37039 Fitted Strapless Sweetheart Gown with High Slit & Train
Sale price $599 CAD
Need help?
Frequently Asked Questions
Ellie Wilde EW37039 fits close to the body from the sweetheart neckline through the bust, waist, and hips, so getting the measurements right before you order is the most important step. Take three measurements: your full bust (around the fullest part of your chest), your natural waist (the narrowest point above the navel), and your fullest hip (usually about 7–9 inches below the natural waist). Write all three down and compare each one against Ellie Wilde's published size chart — do not guess based on your regular clothing size, because formal gown sizing runs differently from ready-to-wear.
If your measurements fall into different sizes on the chart — for example, a size 4 bust and a size 6 hip — order the larger size. The boned bodice of EW37039 can be taken in cleanly by a tailor, but adding fabric is far more difficult and sometimes not possible at all. Sizing up gives your tailor the room to create a precise fit.
The structured boning in the strapless bodice does a lot of the work for you in terms of support. Many customers wear EW37039 without a bra because the boning holds the neckline securely in place. If you need additional coverage or support, a low-back adhesive bra is the most practical option, since the open back rules out any style with a back band.
For the skirt, keep in mind that EW37039 has a front high slit and a sweep train at the back. If you are shorter than about 5'7", plan on hemming the train to avoid dragging. The slit height is also something a tailor can adjust if you want it slightly higher or lower. Both alterations are straightforward for anyone experienced with formalwear.
One last note on timing: order your dress first, then schedule your alterations appointment. Tailors who work with prom and formal gowns are typically booked weeks or months in advance during peak season, and you want the dress in hand before you make the appointment. Marlas Fashions ships EW37039 in 7–12 business days standard, with rush options available if your event date is close.
Ellie Wilde EW37039 is built for high-impact formal occasions where a bold, body-conscious gown is the right call. The combination of a beaded strapless bodice, mesh waist cutouts, a front high slit, a fully open back, and a sweep train makes it a natural fit for prom, formal dances, evening galas, and formal dinner events. It photographs exceptionally well under event lighting — the hot-stone rhinestone beading on the bodice catches light from every angle, and the smooth satin skirt provides a clean contrast.
For prom specifically, EW37039 is one of the stronger choices in the Ellie Wilde line. The silhouette is fitted and dramatic, the train adds presence on the dance floor, and the six color options cover a wide range of style preferences — from the bold richness of Emerald to the softer Sakura Pink and the cooler tones of Dusk and Periwinkle.
For formal galas and evening events, EW37039 works equally well. The structured bodice and refined satin skirt read as polished and intentional rather than just party-ready, which means the gown translates beyond the school dance circuit into adult formal events without looking out of place.
There are events where EW37039 is not the right choice. The fully open back and prominent high slit make it a natural fit for evening receptions and black-tie wedding guest occasions, where dressier, fashion-forward looks are warmly welcomed. Military ball events also require a covered back, which EW37039 does not have. It is also not suited for mother-of-the-bride, bridal, or quinceañera contexts where conservative styling is expected.
If your event calls for a gown that makes a statement — and where a strapless, open-back, high-slit look is welcome — EW37039 is well matched. If the dress code or setting leans conservative, look at other Ellie Wilde styles with more coverage.
Ellie Wilde EW37039 comes in six colors: Dusk, Emerald, Light Yellow, Navy Blue, Periwinkle, and Sakura Pink. All six are photographed on this page, so you can see exactly how the beaded bodice and satin skirt read in each colorway before you decide.
Dusk is a cool, muted tone — somewhere between slate and mauve — and reads as the most editorial of the six. It is a strong choice if you want something that stands apart from the typical prom palette. Emerald is deep and rich, and the jewel tone amplifies the rhinestone beading particularly well under event lighting. Navy Blue is the most classic option — versatile, flattering across a wide range of skin tones, and easy to accessorize. Periwinkle is softer than Navy Blue, sitting in a blue-lavender range that reads as fresh and feminine without being pastel. Sakura Pink is a warm, delicate pink — the most overtly romantic of the six. Light Yellow is the most understated choice in the lineup, with a clean brightness that works especially well in daytime or early-evening events.
All six colors are stocked by Marlas Fashions. If you are unsure between two shades, our team can help you think through which will photograph best at your venue or coordinate with your accessories. Reach out before you order — it is easier to choose the right color upfront than to exchange after the fact.
The bodice of EW37039 is covered in hot-stone rhinestone beading arranged across structured fanned panels. These are not scattered rhinestones — the beading runs across the full surface of the bodice in a dense, organized pattern. Boning channels are built into the bodice lining and are visible in the detail images on this page. The boning is what gives the strapless neckline its structure and allows the gown to stay in place without straps.
Mesh panels sit at the sides of the waist, between the bottom edge of the beaded bodice and the top of the satin skirt. These create a cutout effect at the waist that adds visual interest and a hint of skin without being a full open-back panel.
The skirt is smooth satin — unembellished, with no beading or print — which keeps the focus on the bodice and prevents the gown from feeling over-decorated. The satin has a slight sheen that catches light without being reflective. At the front hip, the fabric is gathered and twisted into a ruched knot, which creates a focal point right at the slit opening. The sweep train at the back hem is also satin, cut to trail along the floor.
The back of the gown is fully open. There is no fabric covering the spine or lower back — the bodice structure holds everything in place at the front and sides, and the back is exposed from the neckline down.
Yes, EW37039 can be altered, and alterations are common with this style. The most frequent ones are hem and train length, slit height, and bodice fit adjustment.
Hem and train length are the most standard alteration. If you are shorter than approximately 5'7", the sweep train will likely drag more than intended, and shortening it to your preferred length is a clean, relatively simple alteration for a formalwear tailor. Slit height is also adjustable — if you want it lower for comfort or slightly higher for effect, a tailor can restitch the seam at the slit opening.
Bodice fit is where accurate sizing becomes important. Because the bodice is boned and beaded, taking it in at the sides is possible and produces a good result when done by an experienced tailor. Letting it out is much harder because there is limited seam allowance inside the boned panels. This is why we always recommend sizing up when you are between sizes.
For the satin skirt, standard side seam adjustments are straightforward. The ruched twist knot at the hip is a more complex area to alter because the gathering affects how the slit sits, so communicate clearly with your tailor about what you want before they touch that section.
Plan your alteration appointment after the dress arrives. Marlas Fashions ships EW37039 in 7–12 business days, so factor that into your timeline if your event date is firm.
Marlas Fashions ships Ellie Wilde EW37039 from warehouses in Los Angeles and New York. Canadian orders ship from our Toronto location, and there are no duties charged on shipments to US or Canadian addresses. International orders ship worldwide with full tracking.
Standard delivery takes 7–12 business days from the time your order is confirmed. If your event is coming up quickly, rush shipping options are available — contact us when you place your order or reach out to the team to confirm whether rush fulfillment is possible for your timeline and destination.
Every dress at Marlas Fashions is physically inspected before it ships. We have been an authorized Ellie Wilde retailer for over 40 years, and every order goes out as a verified, genuine product. You will receive tracking information once your order has been dispatched so you can follow the shipment to your door.
If you have a specific date you need the dress by, get in touch before ordering so we can confirm the shipping timeline for your location. It is always better to confirm upfront than to rush at the last minute, especially during peak prom season when order volumes are high.
Marlas Fashions accepts returns on Ellie Wilde EW37039 in the form of store credit, an exchange for a different style or color, or a refund minus a 30% restocking fee. Store credit never expires, so if you are not ready to choose a replacement right away, your credit stays on your account until you need it.
To be eligible for a return, the dress must be unworn, unaltered, and in original condition with all tags attached. We recommend trying EW37039 on as soon as it arrives and before any alterations are scheduled — once a dress has been hemmed or taken in, it cannot be returned.
If the dress arrives and something is not right — wrong color, damage in transit, a discrepancy from what was ordered — contact us immediately. We handle those situations quickly and fairly.
For exchanges, reaching out before you send the dress back is the fastest path. Our team can confirm availability of the size or color you want and help coordinate the swap so there is no unnecessary delay. If your event date is close, let us know and we will do what we can to prioritize your exchange.
All return and exchange requests should be initiated through Marlas Fashions directly. The restocking fee applies to refunds only — store credit and exchanges are processed without that deduction.
Yes, Marlas Fashions is an authorized Ellie Wilde retailer and has been for over 40 years. Every dress we sell is sourced directly through official designer channels, inspected before it ships, and backed by the service our team provides. You are not buying from a third-party marketplace or a grey-market source — every EW37039 that leaves our warehouse is a genuine Ellie Wilde product.
If you want help deciding between EW37039 and another style, or if you have questions about which color works best for your venue or event, our concierge team is available to help. Text or call us at +1 416-536-2956, or reach us on WhatsApp at +1 213-868-3131. We can talk through fit, color, styling, and event context before you commit to an order — that kind of conversation is exactly what the concierge line is for.
We work with customers across the US, Canada, and internationally, and we understand that buying a formal gown online involves a level of trust. Our job is to make sure you have the information you need to order confidently and receive exactly what you expected.