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Ellie Wilde EW38099 Strapless Beaded Mermaid Gown
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Description
About the Dress: Ellie Wilde EW38099
Ellie Wilde EW38099 is a strapless sweetheart mermaid gown built for maximum impact. The bodice is constructed from metallic floral jacquard with beading trim along the seams, and the silhouette fits closely through the bust, waist, and hips before opening into a dramatic tiered ruffle skirt below the knee. A detachable bow at the back and a full ruffle train complete the look. Available in Red and Royal Blue.
Fit & Silhouette
EW38099 follows a true mermaid silhouette — fitted and structured from the sweetheart neckline all the way through the hips, then flaring out into layered ruffle tiers with no slit. The strapless sweetheart neckline sits low across the chest with a gentle heart-shaped dip. Boning channels run through the entire bodice, so the structure holds everything in place without needing straps. A lace-up crisscross back lets you adjust the fit precisely to your measurements — useful if you fall between sizes. The gown is cut in sizes 00 through 16. If your hips and waist measure into different size ranges, size to the hips and have the waist taken in by a tailor. The ruffle train has real presence, so allow extra room when moving through doorways and navigating a dance floor.
Fabric & Detail
The fabric is a metallic floral jacquard — Ellie Wilde lists it as Jacquard & Beading — which means the base weave already has a shimmering woven pattern before any surface embellishment is added. Beading trim runs along the bodice seam lines, catching light differently from the woven metallic below. Together these two finishes give the bodice strong visual depth: the jacquard reads as structured and textured, while the beaded trim adds sparkle at every seam. The tiered ruffle skirt is cut from the same jacquard fabric, so the metallic finish carries through from neckline to hem. Separate spaghetti straps are included with the gown if you prefer added security for a long evening.
Key Features
- Strapless sweetheart neckline with deep heart-shaped dip
- Metallic floral jacquard fabric with beading trim at bodice seams
- Fully boned bodice with visible boning channels for structured support
- Mermaid silhouette: fitted through hips, dramatic trumpet flare below the knee
- Tiered ruffle skirt with full train
- Lace-up crisscross back for an adjustable, custom fit
- Detachable bow accent at the back
- Separate spaghetti straps included
- Available in Red and Royal Blue, sizes 00–16
Style & Occasion
Ellie Wilde EW38099 is built for prom, formal galas, evening events, and pageant competitions where a high-impact entrance is the point. The Red colorway reads bold and dramatic under event lighting — especially with the metallic jacquard picking up every spotlight. Royal Blue is a strong alternative if you want a deep, jewel-toned look without going red. For shoes, a pointed-toe stiletto or strappy heeled sandal in gold or silver metallic keeps the proportion right against the ruffle hem. Jewelry can stay minimal — the beaded bodice and metallic fabric do a lot of the work on their own. A simple drop earring or a small stud is enough. The detachable bow gives you two looks in one evening: wear it for the grand entrance, remove it for dancing later. Marlas Fashions is an authorized Ellie Wilde retailer and every dress is inspected before it ships. Text or WhatsApp us if you need help deciding between Red and Royal Blue, or want to confirm your size before ordering.
Size & fit
- Fitted (corset, mermaid). Bust, waist and hips all matter. Go by your largest measurement.
- Length: Long
- Neckline: Strapless, Sweetheart
- Details: Beaded, Metallic, Ruffles, Train
- Between sizes? Text a stylist and we'll help you choose.
Shipping
- Arrives in 7–12 business days, or 4–6 with Express (+$35).
- Free shipping over $250 to Canada and the USA.
- Text updates as your order ships.
Full shipping details
Your Dress — Delivered in Days, Not Weeks.
We know timing matters — especially for prom, weddings, quinceañeras, and special events.
- Receive your dress within 7–12 business days, depending on designer availability.
- You’ll receive text updates as your order moves from processing to shipping.
- Once shipped, delivery typically takes 2–5 business days within North America.
Need it sooner?
We offer rush options where you can receive your dress within 4–6 business days. Text us at +1 416-536-2956 before ordering and we’ll confirm the fastest possible delivery date.
We are an authorized retailer of top designers, which means your dress ships brand new and directly from the designer or our showroom — never used, never rented.
Have an event date? Add it in your order notes so we can prioritize accordingly.
We proudly ship across Canada, the United States, and Internationally, with in-store pickup available at our Toronto showroom.
Returns
- Tell us within 5 days of delivery.
- 100% store credit, a one-time exchange, or a refund (30% restocking fee).
- Online purchases only; in-store purchases are final.
Full return policy
WE ACCEPT RETURNS!
For Online Purchases Only. All in-store purchases are FINAL.
We hope you LOVE your dress — but if you're not completely satisfied with your online purchase, you may request:
- 100% Store Credit (no expiration).
- A one-time exchange, OR
- A return with a 30% restocking fee, OR
You must notify us of a return within 5 days of delivery (including weekends and holidays — we are open 7 days a week).
We have no control and accept no responsibility for the sizing selected. Please carefully review the size chart before ordering. If you need assistance with sizing, we’re happy to help — text us at +1 416-536-2956.
ORDER CHANGES & CANCELLATIONS
Once your order is placed, you have 5 hours to request a change to the color, size, or style.
If an item becomes unavailable, we will offer alternatives or provide the option of a full refund for that item.
Please see our Returns & Exchanges page for full details.
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US orders ship from our warehouses in Los Angeles, Chicago and New York. Canadian orders ship from Toronto. No duties to pay at the door.
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Choose options
Ellie Wilde EW38099 Strapless Beaded Mermaid Gown with Ruffle Train
Sale price $1,029 CAD
Need help?
Frequently Asked Questions
This is a fair question for any mermaid gown, and Ellie Wilde EW38099 handles it better than most because of the way the ruffle tiers are constructed. The skirt flares out below the knee into layered ruffle tiers rather than staying tight to the ankle. That flare gives you a real walking stride and enough swing to move freely on a dance floor — you are not locked into small shuffling steps the way a column or straight mermaid with no flare would leave you.
The bodice tells a similar story. It is fully boned with visible boning channels running through the entire structure, and the lace-up crisscross back means the gown is fitted to your exact measurements rather than a generic size. A boned bodice that is properly fitted to your body sits still when you move — it does not shift, gap, or require constant adjustment. That security makes a real difference over a four- or five-hour event.
The strapless sweetheart neckline does mean the gown relies entirely on the boned structure and the lace-up fit to stay in place. Fit is the most important factor here. If the bodice is fitted too loosely, movement will cause it to migrate downward. If it is sized correctly and the lace-up is snugged to your waist and rib cage, it should stay exactly where it is placed for the entire night.
A few practical notes for the evening: the ruffle train has real length and volume. On an open dance floor this is purely dramatic and beautiful, but in tighter spaces — crowded hallways, narrow staircases, compact venue bathrooms — you will want to be aware of it and possibly hold the back train when navigating. Wearing the gown in your house for thirty minutes before the event is the single best preparation you can do. It teaches you the natural stride length, where the flare sits relative to your legs, and how much you need to think about the train in motion. Most wearers report that after that short break-in period the gown stops feeling like something to manage and starts feeling like a second skin.
The detachable bow is also worth noting from a comfort standpoint. It sits at the back closure and adds visual drama for photos and the entrance, but it can be removed entirely once you are ready to focus on dancing. Many customers remove it after the first hour and find the back feels cleaner and lighter for the rest of the evening. The spaghetti straps included with the gown are another option if you want a backup support point for extended dancing — they loop over the shoulders without changing the silhouette significantly from the front.
EW38099 is a deliberately high-impact gown, so it suits occasions where a dramatic entrance is expected and appropriate. Here is how to think through the main categories.
Prom is the most natural fit. The combination of a sweetheart mermaid silhouette, metallic jacquard, beaded trim, and a tiered ruffle train with a detachable bow is exactly the kind of statement that reads correctly at prom — visually strong, clearly intentional, and built for a night with professional photography, a grand entrance, and a dance floor.
Formal galas and evening events work well when the dress code is black tie or formal. The metallic jacquard gives the gown an evening-wear quality that goes beyond the typical prom aesthetic, and the ruffle train reads as theatrical and deliberate rather than costume-y in a formal ballroom setting. If the event is a charity gala, an awards evening, or a similar upscale formal occasion, this gown fits without apology.
Pageant competitions are another strong match. The combination of full-length structure, metallic fabric, beaded bodice, and a dramatic ruffle train with a bow hits the over-the-top embellishment level that pageant categories expect. The Red colorway in particular photographs extremely well under stage lighting.
What it is not right for: wedding guest attendance. The gown is overtly dramatic in a way that competes with a bridal party rather than complementing it, and the styling is clearly prom and formal-stage rather than wedding-guest. It is also not a fit for semi-formal or cocktail events — the full-length mermaid silhouette and the train are simply too formal for those settings.
In terms of colorway choice for the event: Red is bolder and more commanding under event lighting — it is the choice when you want to be noticed and photographed. Royal Blue is equally formal but slightly more versatile across different lighting environments; it reads as deep and rich rather than immediately eye-catching. If your venue uses warm amber lighting, Red deepens and intensifies. If the venue uses cooler or blue-toned event lighting, Royal Blue can wash slightly, so Red tends to perform more consistently across a wider range of lighting setups.
For a court or group wearing coordinated colors, both Red and Royal Blue work well as lead or standout gown colors against more neutral bridesmaids or damas in simpler styles. If you need help matching the group or confirming that your venue's color palette works with either option, our team can talk through specifics with you directly.
The metallic jacquard fabric and beaded trim on EW38099 both need careful handling, but the process is straightforward once you know what to avoid. For cleaning after wearing, dry cleaning is the safest route for a beaded metallic gown. When you drop it off, point out the beaded seam lines to the cleaner and ask them to hand-press the ruffle tiers rather than machine-pressing, since direct heat on metallic jacquard can flatten the weave and dull the sheen. Spot cleaning minor marks yourself with a damp cloth and mild soap works for small areas, but avoid rubbing the beaded trim — press and dab rather than scrubbing. For storage, hang the gown on a padded hanger in a breathable garment bag rather than a plastic cover. Plastic traps moisture against metallic fabric and can cause discoloration over time. If the ruffle train is very long, fold it loosely at the bottom of the bag rather than cramming it in — crushing the ruffles for an extended period leaves creases that can be difficult to steam out. For travel, lay the gown flat in a hard-shell garment case if possible, with the bodice face-down against a clean surface and the ruffles loosely folded on top. If you are flying, carry it on rather than checking it.
The metallic jacquard and beaded bodice are doing significant visual work already, so the goal with accessories is to complement rather than add more competing elements. For shoes, a pointed-toe stiletto or a strappy heeled sandal in gold or silver metallic is the cleanest choice. The metallic finish echoes the gown's fabric without repeating it exactly. A heel height between three and four inches elongates the silhouette and works well with the mermaid flare. If you are wearing Red and want to make the color the complete focal point, a nude or clear heel disappears and keeps all attention on the gown. Avoid a chunky platform or a shoe with heavy embellishment — the ruffle train and tiered skirt already provide strong visual weight at the hem. For jewelry, the beaded bodice seams mean the neckline area is already textured and detailed. A simple drop earring in gold or crystal, or a small metallic stud, is enough. A statement necklace over a strapless beaded sweetheart neckline tends to overcrowd the bodice. If you want to wear something at the neck, a very delicate chain sits better than a wide choker or bib necklace. A small metallic clutch in gold or silver ties back to the fabric and keeps the proportions right — a large bag overwhelms the silhouette.
The mermaid silhouette works best when the bodice fits correctly, and because EW38099 has a lace-up crisscross back, the fit is adjustable in a way that a standard zipper gown is not. That flexibility makes it more forgiving across different proportions than a fixed-size mermaid. For hourglass figures, the mermaid follows the natural waist-to-hip ratio and the ruffle flare below the knee balances the width at the hips. For straighter builds, the fitted silhouette and the structured boning create the appearance of waist definition that the body's natural curves may not. For pear-shaped figures — where the hips are wider than the bust — the sweetheart neckline adds visual width at the top to balance the proportion, and the fitted hip section works with rather than against the natural shape. The tiered ruffle skirt adds volume below the knee, which draws the eye downward and visually extends the leg line. This works well for shorter heights because the ruffle keeps the overall look proportional at full length. For very tall figures, the ruffle train adds drama without shortening the silhouette the way a fuller ballgown skirt might. The one fit note worth planning for: the lace-up back adjusts the waist and rib cage but does not change the hip measurement of the gown. Size to your hips first, then use the lace-up to bring in the waist.
Marlas Fashions ships from warehouses in Los Angeles and New York, with Canadian orders fulfilled from Toronto. Standard shipping takes 7 to 12 business days from the date your order is confirmed. Rush processing is available if you need the gown faster — contact us before placing your order to confirm whether rush is possible for your date.
US and Canadian orders ship with no duties or import fees. International orders ship worldwide with full tracking, though duties and customs fees may apply depending on your country.
For prom season in particular, we recommend ordering as early as possible. EW38099 is a full-length mermaid gown and you will likely want at least one fitting with a local tailor once it arrives — factor that into your timeline alongside the 7 to 12 business day shipping window. If your event date is within three weeks of ordering, please reach out to confirm inventory and rush availability before completing your purchase. Text or WhatsApp us at +1 213-868-3131 and a member of our concierge team will confirm your options the same day. Contact us directly by texting us at +1 416-536-2956 or messaging us on WhatsApp at +1 213-868-3131 - our luxury dress concierge is ready to help.
Marlas Fashions accepts returns for store credit, exchanges, or a refund with a 30% restocking fee. Store credit never expires, so if you return the gown and are not ready to choose a replacement immediately, the credit sits in your account until you need it.
To be eligible for return, the gown must be unworn, unaltered, and in its original condition with tags attached. Once a dress has been hemmed, taken in, or altered in any way it cannot be returned, so hold off on booking a tailor appointment until you have confirmed you are keeping the gown.
If you are between sizes or unsure how the lace-up back will fit your proportions, ordering the larger size and planning for a waist alteration is the lower-risk approach. A gown that is too large can be taken in; a gown that is too small across the hips cannot be let out. Use the lace-up back to your advantage — it gives you a meaningful range of fit adjustment in the waist and rib cage area before a single alteration is needed.
If you receive the gown and have questions about fit or alterations before deciding whether to keep it, contact us first. We can often advise on whether a fit issue is something the lace-up back resolves, whether it is a simple alteration, or whether an exchange to a different size makes more sense.
Most beaded mermaid gowns at this price point are either fully sequined or use beading as a uniform surface finish across the entire skirt. EW38099 takes a different approach: the base fabric is a metallic floral jacquard, which means the woven pattern itself has texture and sheen before the beading is even added. The beading is concentrated at the bodice seam lines rather than spread across the whole surface, so it functions as structural accents that define the silhouette rather than simply adding sparkle overall. The tiered ruffle skirt is also unusual for a mermaid gown at this price point. Most mermaid and trumpet silhouettes at this range end in a single flare or a simple sweep train. The multiple ruffle tiers on EW38099 give the skirt real movement and volume — it photographs differently from every angle and behaves dynamically when you walk, which is noticeable on a dance floor and extremely strong in formal photography. The detachable bow at the back is a practical differentiator as well. It adds a clear focal point for entrance photos and the lace-up back reveal, but it removes cleanly so the gown has a second, cleaner look without the bow for later in the evening. The included spaghetti straps give you a third configuration if you want added security for extended wear. The fully boned bodice is a construction detail that not every gown in this category includes.