Fit
“Will it fit me?”
Every dress has the designer's own size chart and a fit guide on 4 body sizes. Between sizes? Size up.
Coming back soon
Sold out right now. Message us and we'll tell you the moment it's back.
Primavera Couture 13178 Beaded Mesh Fit-and-Flare V-Neck Gown
Buy now, pay later.
Buy now, pay later
Choose your plan at checkout. Available in Canada and the USA.
Sezzle
Split it into interest-free payments
Pay the first payment today, the rest every two weeks. No interest.
Affirm
Monthly payments
Spread the cost over monthly instalments. Rates and terms depend on eligibility.
Select Sezzle or Affirm as your payment method at checkout.
Sold out in your size? Tap the crossed-out size to get notified.
We can usually order it from Primavera Couture for you. Message us and a stylist will send you the date.
Or message a stylist:
Standard: arrives in 7 to 12 days
Express: arrives in 4 to 6 days
Talk to a stylist
Real stylists answer your questions on fit, sizing and delivery.
Text us at +1 213-868-3131
Replies in about 10 minutes. Prefer email? hello@marlasfashions.com
Why shop at Marla's
What makes us different
4 worries we solve for every customer
Real stylists
“Who can I ask?”
Text or WhatsApp a real stylist 7 days a week. Replies in about 10 minutes.
Price match + $10 off
“Can I find it cheaper?”
Found it for less on a Canadian or US website? We'll match the price and take another $10 off, as long as your colour and size are available.
Shipping
“Will it arrive in time?”
Ships from LA, Chicago, New York & Toronto in our pink Marla's box. No duties. Free over $250. Standard 6–9 business days.
Not ready yet? Tap ♡ to save it to your wishlist. It's there whenever you're ready.
Description
About the Dress: Primavera Couture 13178
Primavera Couture 13178 is a long beaded mesh fit-and-flare gown designed for formal occasions where understated polish matters. The silhouette fits close through the bodice and hips, then releases into a soft, flowy mesh skirt — clean and refined from every angle. Beading and sequin embellishment dominate the bodice entirely and scatter across the skirt in a floral-vine scroll pattern, creating a look that reads formal without being overdone. Available in Black, Platinum, and Slate Blue.
Fit & Silhouette
Primavera Couture 13178 follows a true fit-and-flare construction. The dress hugs the bust, waist, and hips closely, then flares gently from the upper thigh into a flowing skirt that moves with you. This is not a mermaid — the skirt opens much earlier and is noticeably fluid rather than tight to the knee. Cap sleeves built from the same sheer beaded mesh as the bodice cover the shoulder cap and upper arm, adding coverage without adding bulk. The front carries a V-neckline. The back features a V-shaped open neckline that dips to approximately mid-back, visible clearly in all three colorway composite images. Sizing follows standard Primavera Couture fit; our team recommends sizing to your largest measurement and tailoring to fit.
Fabric & Detail
The base layer is a soft mesh and tulle underlayer that gives the skirt its fluid drape. Over this sits a beaded mesh overlay covering the entire dress — heaviest on the bodice, with scattered beading and sequin across the skirt. The beading is laid out in an embroidery-style floral-vine scroll motif that adds texture and light without overwhelming the silhouette. There is no visible boning. There is no train and no slit. The construction is light and wearable — this gown moves well and does not feel stiff or structured.
Key Features
- Fit-and-flare silhouette — fitted through bodice and hips, flaring from the upper thigh
- V-neckline at the front; V-shaped back neckline dipping to mid-back
- Cap sleeves in sheer beaded mesh for shoulder coverage
- Beading and sequin embellishment across the full dress, heaviest on the bodice
- Floral-vine embroidery-style scroll pattern in the beadwork
- Soft mesh and tulle base layer with a beaded mesh overlay
- Available in Black, Platinum, and Slate Blue
- No boning, no train, no high slit
Style & Occasion
Primavera Couture 13178 is built for the mother of the bride or mother of the groom who wants to look dressed — but not like she is competing with the wedding party. The beading gives it enough presence for a formal wedding or black-tie celebration without leaning into anything too showy. Black is the cleanest and most versatile choice; Platinum photographs with a warm silver-champagne tone; Slate Blue reads as a soft, dusty blue-grey that works well at outdoor or daytime ceremonies. Beyond the wedding, this gown is well-suited to galas, formal evening events, and any occasion with a black-tie or formal dress code. The cap-sleeve construction and modest neckline make it an easy choice for guests who need a covered shoulder. Pair with a simple metallic heel and minimal jewelry — the beadwork does the work.
Size & fit
- Fitted. Bust, waist and hips all matter. Go by your largest measurement.
- Between sizes? Text a stylist and we'll help you choose.
Shipping
- Arrives in 7–12 business days, or 4–6 with Express (+$35).
- Free shipping over $250 to Canada and the USA.
- Text updates as your order ships.
Full shipping details
Your Dress — Delivered in Days, Not Weeks.
We know timing matters — especially for prom, weddings, quinceañeras, and special events.
- Receive your dress within 7–12 business days, depending on designer availability.
- You’ll receive text updates as your order moves from processing to shipping.
- Once shipped, delivery typically takes 2–5 business days within North America.
Need it sooner?
We offer rush options where you can receive your dress within 4–6 business days. Text us at +1 416-536-2956 before ordering and we’ll confirm the fastest possible delivery date.
We are an authorized retailer of top designers, which means your dress ships brand new and directly from the designer or our showroom — never used, never rented.
Have an event date? Add it in your order notes so we can prioritize accordingly.
We proudly ship across Canada, the United States, and Internationally, with in-store pickup available at our Toronto showroom.
Returns
- Tell us within 5 days of delivery.
- 100% store credit, a one-time exchange, or a refund (30% restocking fee).
- Online purchases only; in-store purchases are final.
Full return policy
WE ACCEPT RETURNS!
For Online Purchases Only. All in-store purchases are FINAL.
We hope you LOVE your dress — but if you're not completely satisfied with your online purchase, you may request:
- 100% Store Credit (no expiration).
- A one-time exchange, OR
- A return with a 30% restocking fee, OR
You must notify us of a return within 5 days of delivery (including weekends and holidays — we are open 7 days a week).
We have no control and accept no responsibility for the sizing selected. Please carefully review the size chart before ordering. If you need assistance with sizing, we’re happy to help — text us at +1 416-536-2956.
ORDER CHANGES & CANCELLATIONS
Once your order is placed, you have 5 hours to request a change to the color, size, or style.
If an item becomes unavailable, we will offer alternatives or provide the option of a full refund for that item.
Please see our Returns & Exchanges page for full details.
-
Free standard shipping on orders over $250 to the US and Canada. Under $250, shipping is shown at checkout.
Shipping details -
US orders ship from our warehouses in Los Angeles, Chicago and New York. Canadian orders ship from Toronto. No duties to pay at the door.
Shipping details -
Exchange, store credit or refund. Dresses tagged Final sale can't be returned.
Return policy -
Found this dress cheaper? Send us the link and we'll match the price.
Ask a stylist
Why buy from Marlas
Authorized retailerEvery dress authentic, direct from the designer
Toronto flagship10,000 sq ft showroom, 100,000+ clients styled
15,700+ online ordersShipped to 59 countries
Real stylistsText, WhatsApp or chat. Replies in about 10 min
Choose options
Coming back soon
Sold out right now. Message us and we'll tell you the moment it's back.
Need help?
Frequently Asked Questions
Primavera Couture 13178 does not have visible boning — there are no boning channels in the bodice. The structure in the bodice comes from the beaded mesh overlay itself, which has enough body to hold its shape, but this is not a heavily boned corset construction. The dress relies on fit rather than internal structure to flatter the silhouette.
For most wearers, a seamless, strapless long-line bra or a strapless longline bodysuit works best. The cap sleeves are sheer beaded mesh, so bra straps will show if they are visible at the shoulder — a strapless or convertible bra with straps removed is the cleanest option. If you prefer the security of a bra with light straps, a clear or skin-tone strap can work under the sheer cap sleeve, but try it in good light before your event to make sure it reads cleanly.
The V-neckline at the front is not extremely deep, but it is a true V — adhesive modesty cups or a low-cut bra work well if you want additional coverage or security at the neckline. Some wearers prefer fashion tape along the inner V edge as a simple fix.
Because the skirt is fitted through the hips before it flares, a smooth foundation layer underneath — a slip or shaping shorts — helps the overlay sit cleanly and prevents the mesh from catching on undergarments as you move. A long slip is also useful if you are sensitive to beading against bare skin on the legs.
The cap sleeves cover the shoulder cap and upper arm, so they provide light coverage without restricting movement. There is no lining in the sleeves themselves — just the sheer beaded mesh — so nothing bunches under the arm.
If you need additional support beyond what the dress provides, the fit-and-flare silhouette is forgiving — it is fitted at the waist and hips, which naturally creates shape. A well-fitted compression shapewear piece under the bodice section can add smoothing without fighting the silhouette.
Our team can walk you through undergarment options for your specific measurements and comfort preferences — reach out before you order if you have questions.
Primavera Couture 13178 is designed first and foremost for the mother of the bride or mother of the groom. It has the presence and formality those roles call for — full-length fit-and-flare silhouette, beaded bodice, refined scroll embroidery — without looking like it belongs on a red carpet or a formal evening floor. It sits in the sweet spot between understated and special.
For a formal or black-tie wedding, this gown is a natural fit. The beading is heavy enough on the bodice to register as formal, the Platinum and Black colorways photograph beautifully in church and ballroom lighting, and the V-neckline keeps it sleek rather than fussy. Slate Blue is a strong choice if the wedding palette includes navy, dusty blue, or sage, since it won't clash with bridesmaids.
Beyond weddings, this dress works well at galas, charity dinners, fundraiser events, and formal evening celebrations where the dress code is black-tie or formal. The cap sleeves provide enough coverage that it reads modest and appropriate for conservative venues, synagogue ceremonies, or religious events where bare shoulders would feel out of place.
The gown is also a legitimate choice for an upscale evening event — a formal anniversary party, an awards dinner, a corporate gala — anywhere long and beaded is expected.
What this gown is not built for: casual cocktail parties, homecoming, or semi-formal events. The construction and embellishment level are firmly in the formal register. If you're looking at this for a wedding as a guest rather than as the mother of the couple, it works provided the wedding has a black-tie or formal dress code — a garden party or beach ceremony would be overdressed.
The three colorways give you some flexibility in matching a wedding's color story. Black is fail-safe and season-agnostic. Platinum reads warm silver and is flattering in candlelight or indoor lighting. Slate Blue is a softer choice that reads contemporary and a little unexpected for a MOB look, which many clients love.
If you're unsure whether this gown fits your specific occasion, our team is happy to help you think it through — text or WhatsApp us and we'll give you a straight answer.
Yes, most long gowns need hemming, and Primavera Couture 13178 is no exception. Primavera Couture samples and size charts are built around a height of approximately 5'9" including a heel. If you are shorter than that, the gown will likely need to be hemmed.
Because the skirt of the 13178 is a layered mesh and tulle construction with a beaded overlay, hemming is more involved than a single-layer gown. A seamstress needs to hem both the underlayer and the overlay separately to maintain the right proportion and drape. This is a standard alteration for formal gowns, but it does add cost and time — factor that in when planning your timeline. Budget two to three fittings for a hem on a dress like this.
At the waist and hips, fit-and-flare silhouettes are less forgiving than A-line gowns, so if your waist and hip measurements fall between sizes, size to the hip and have the waist taken in. Taking a seam in at the waist is straightforward. Letting out the hip is harder — always size to your largest measurement.
If you are petite, hemming to floor length is the most common alteration. Some petite wearers prefer a slight floor sweep; others want the hem just touching the floor. Both work well with this silhouette. Plan your heel height before your first fitting so the seamstress hems to the right length.
The fit-and-flare silhouette means the skirt is fitted through the hips and then releases into a flowy mesh skirt, so you have more freedom of movement in the lower half than a mermaid or column gown would give you. Walking, sitting, and standing for extended periods are all manageable. Dancing is comfortable once the skirt clears your hips — the flare gives you enough room to move naturally.
The beaded mesh cap sleeves are flexible and do not restrict arm movement. There is no boning in the bodice, which means no digging or stiffness through the torso over a long evening. The mesh and tulle underlayer is lightweight, so the skirt does not feel heavy or drag.
The main thing to be aware of is the beading. Heavy beading on the bodice is normal to feel against the skin over time — a smooth underlayer or bodysuit can reduce any sensitivity. The skirt beading is scattered rather than dense, so it is less of a factor there.
For a full wedding day — ceremony, cocktail hour, reception — this gown holds up well. The construction is formal but not restrictive. Bring a small touch-up kit for any loose beads after extended wear; beaded gowns occasionally shed under high activity, and a few spare beads and clear fabric glue in your bag is good practice for any event.
Color accuracy on beaded and sequin gowns can shift depending on lighting. Here is what to expect from each colorway in person:
Black is consistent — it photographs true to life and reads the same indoors, outdoors, and in flash photography. It is the safest choice if you have not seen the dress in person and cannot do a color comparison with wedding party attire.
Platinum photographs as a warm silver. In person, it has a slight champagne-gold undertone that becomes more noticeable in warm lighting (candles, amber uplighting) and less noticeable in cool daylight. If the wedding has a neutral, ivory, or champagne color story, Platinum integrates well. If the wedding is very cool-toned (white, silver, ice blue), Platinum can read slightly warm — not a problem, but worth knowing.
Slate Blue is a soft, dusty blue-grey. It reads contemporary and calm rather than vivid. In photography, it can photograph either slightly more blue or slightly more grey depending on the light source. In person, it tends to look softer than photos suggest. It pairs well with navy, dusty blue, eucalyptus, and soft sage wedding palettes without matching any of them exactly.
If you want to compare colorways before deciding, contact our team — we can advise based on the wedding's color palette and venue lighting.
Beaded mesh gowns require dry cleaning — do not machine wash or hand wash this dress. The combination of beading, sequin embellishment, and mesh fabric is too delicate for water submersion, and the beads and sequins can loosen or discolor. After the event, take it to a dry cleaner who specializes in formal and bridal gowns. Let them know the dress is beaded and mesh-overlaid before they process it.
For storage, hang the gown in a breathable garment bag — not a plastic bag, which traps moisture and can yellow fabric over time. If storing for a long period, lay it flat in acid-free tissue inside a garment box to prevent the beading from pulling the fabric under its own weight.
For travel, fold the gown loosely in a garment bag with tissue between layers to cushion the beading. Do not pack it tightly in a suitcase — the beads can catch on fabric and pull threads. If you are flying, carry the gown on if at all possible rather than checking it. Most airlines allow garment bags in the overhead bin if you board early.
If minor wrinkles appear in the mesh skirt, a handheld steamer on a low setting from a distance of several inches works well. Do not iron the dress directly and do not steam the beaded sections — heat can damage sequins and loosen bead adhesive.
This gown leads with the beadwork, so the strongest styling approach is to let the dress carry the look and keep accessories minimal.
For shoes, a simple metallic heel in gold, silver, or champagne works with all three colorways. A strappy sandal in metallic or a closed-toe pump in nude or black both work cleanly. For Black, a silver or gold metallic heel reads polished. For Platinum, gold or champagne metallic is the natural pairing. For Slate Blue, silver or pewter metallic works best — gold can clash with the cool blue-grey tone.
For jewelry, the embroidery-style beading pattern on the bodice is detailed enough that you do not need a statement necklace. The V-neckline frames a simple pendant or a delicate drop earring well. Chandelier earrings in crystal or pearl are a strong choice if you want more presence without competing with the bodice embellishment. A simple bracelet or bangle completes the look without adding noise.
For the mother of the bride specifically, coordinating jewelry with the wedding party's metals (gold versus silver) is a nice touch. If the bridesmaids are wearing gold, gold or warm-tone accessories on the 13178 tie the room together cleanly.
Avoid large statement necklaces — the V-neckline and heavy bodice beading do not need the addition, and a large necklace will compete rather than complement.
Primavera Couture 13178 ships in 7–12 business days as standard. Rush processing is available if your event date is close — contact us before ordering to confirm rush availability for your timeline.
Marlas Fashions ships from warehouses in Los Angeles and New York. Canadian orders ship from our Toronto location with no duties or customs charges for Canadian customers. US orders also ship duty-free. International shipping is available with full tracking on every order.
If you have a specific event date, reach out before placing your order and we will confirm the fastest available shipping option for your location. Every 13178 order is hand-inspected before shipping so the fit and finish arrive flawless. If you are between sizes on the 13178, send our team your measurements before ordering and we will advise. Popular colorways of the 13178 sell out quickly each season, so early orders get first pick. Our stylists fit the 13178 in the boutique every week and know exactly how it runs. Every 13178 order is hand-inspected before shipping so the fit and finish arrive flawless. Call or text our Toronto boutique at 416-536-2956 and our stylists will help you find your perfect dress.