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Why shop at Marla's
4 worries we solve for every customer

Fit
“Will it fit me?”
Every dress has the designer's own size chart and a fit guide on 4 body sizes. Between sizes? Size up.
Real stylists
“Who can I ask?”
Text or WhatsApp a real stylist 7 days a week. Replies in about 10 minutes.

Price match + $10 off
“Can I find it cheaper?”
Found it for less on a Canadian or US website? We'll match the price and take another $10 off, as long as your colour and size are available.

Shipping
“Will it arrive in time?”
Ships from LA, Chicago, New York & Toronto in our pink Marla's box. No duties. Free over $250. Standard 6–9 business days.
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The Ellie Wilde EW37030 is a long, heavily embellished off-shoulder gown built for prom, pageant, gala, and black-tie events. The neckline is a sweetheart shape lifted by an off-shoulder band that extends into a dramatic flowing tulle cape — it drapes over the shoulders and trails behind the dress as a full train accent. The bodice is structured with visible boning channels through an illusion mesh panel, giving the corset construction both support and visual impact. A high front slit runs through the skirt on all three colorways: Hot Pink, Emerald, and Light Blue.
EW37030 is a fitted silhouette — it contours through the bust, waist, and hips before opening into a modest flare at the knee. The boned corset bodice provides structured support without the need for a separate strapless bra. The off-shoulder band sits across the upper arms and doubles as the attachment point for the cape. Sizing follows standard Ellie Wilde measurements. Because of the corset structure, many customers find they can size down one size from their usual — measure your bust, waist, and hips and compare to the Ellie Wilde size chart before ordering. Our team can help you confirm the right size for your measurements; reach out before you order if you have any questions.
The base of the Ellie Wilde EW37030 is an illusion mesh underlayer with a sequin-encrusted lace overlay applied across the bodice and skirt. Floral lace appliqués are placed across the fabric, and beading — iridescent AB stones on Light Blue, glitter beads on Hot Pink and Emerald — adds dimension and sparkle under event lighting. The cape and overskirt panels are glitter tulle, which catches light and moves dramatically as you walk. Embroidery runs through the lace overlay. The back closes with a lace-up crisscross closure, and the full back is exposed through and around the lacing, creating an open-back effect that pairs with the high slit for a bold, high-impact look.
Ellie Wilde EW37030 is built for high-stakes events where the dress needs to make a statement. It is a natural fit for prom, formal dances, pageants, galas, and black-tie evenings. The combination of a structured boned corset, heavy lace and sequin embellishment, a flowing tulle cape train, and an open-back crisscross closure places this gown firmly in pageant and formal competition territory as well — the open back and high slit meet the v3.9 Miss Universe styling benchmark. The Hot Pink colorway is the boldest choice for a prom entrance. Emerald reads as rich and dramatic under ballroom lighting. Light Blue with its iridescent AB beading has a cool, ethereal look that stands out on a pageant stage. Style the gown with strappy heeled sandals, minimal jewelry (the beading does the work), and a small clutch. The tulle cape eliminates the need for a wrap or cover-up.
We know timing matters — especially for prom, weddings, quinceañeras, and special events.
Need it sooner?
We offer rush options where you can receive your dress within 4–6 business days. Text us at +1 416-536-2956 before ordering and we’ll confirm the fastest possible delivery date.
We are an authorized retailer of top designers, which means your dress ships brand new and directly from the designer or our showroom — never used, never rented.
Have an event date? Add it in your order notes so we can prioritize accordingly.
We proudly ship across Canada, the United States, and Internationally, with in-store pickup available at our Toronto showroom.
For Online Purchases Only. All in-store purchases are FINAL.
We hope you LOVE your dress — but if you're not completely satisfied with your online purchase, you may request:
You must notify us of a return within 5 days of delivery (including weekends and holidays — we are open 7 days a week).
We have no control and accept no responsibility for the sizing selected. Please carefully review the size chart before ordering. If you need assistance with sizing, we’re happy to help — text us at +1 416-536-2956.
Once your order is placed, you have 5 hours to request a change to the color, size, or style.
If an item becomes unavailable, we will offer alternatives or provide the option of a full refund for that item.
Please see our Returns & Exchanges page for full details.
Free standard shipping on orders over $250 to the US and Canada. Under $250, shipping is shown at checkout.
Shipping detailsUS orders ship from our warehouses in Los Angeles, Chicago and New York. Canadian orders ship from Toronto. No duties to pay at the door.
Shipping detailsExchange, store credit or refund. Dresses tagged Final sale can't be returned.
Return policyFound this dress cheaper? Send us the link and we'll match the price.
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WhatsApp+1 213-868-3131 Text us+1 213-868-3131 Call toll-free1-866-746-7145Why shop Marlas