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Why shop at Marla's
4 worries we solve for every customer

Fit
“Will it fit me?”
Every dress has the designer's own size chart and a fit guide on 4 body sizes. Between sizes? Size up.
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Found it for less on a Canadian or US website? We'll match the price and take another $10 off, as long as your colour and size are available.

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Ships from LA, Chicago, New York & Toronto in our pink Marla's box. No duties. Free over $250. Standard 6–9 business days.
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The Ellie Wilde EW37027 is a long fitted lace mermaid trumpet gown built for maximum impact. It features lace floral appliqués across the bodice and skirt, beaded accents woven through the lace, a dramatic crisscross lace-up open back, and a sweep train that trails as you move. This gown is available in Magenta, Light Blue, and Sea Mist.
Ellie Wilde EW37027 is designed for anyone who wants a gown that commands attention from every angle — front and back. The combination of structured lace, a fitted silhouette, and that open back makes it one of the most striking options in the Ellie Wilde collection.
EW37027 follows a true mermaid trumpet cut — it hugs the body through the bust, waist, and hips, then flares out below the knee into a soft trumpet hem with a sweep train. This is a body-contouring silhouette, so it requires accurate measurements to size correctly.
The bodice is structured with visible boning channels that hold the shape and keep everything in place throughout the night. The v-neckline opens into a narrow center-front plunge, giving a sleek, elongating effect without excessive exposure up front. The back is where the real drama happens: crisscross lace-up straps frame an open back with full back exposure visible around the lacing.
We strongly recommend ordering by your largest measurement and having a seamstress take in where needed. Standard sizing typically runs true to the designer's size chart — always measure bust, waist, and hips, and compare all three to the Ellie Wilde size guide before choosing your size.
The gown is constructed in lace throughout, with floral appliqués layered across the bodice and continuing down into the skirt. Small rhinestone and bead accents are worked into the appliqués, catching light as you move. The lace sits over a structured underlayer that maintains the mermaid shape without feeling stiff.
The sweep train is part of the skirt construction — it flows naturally from the trumpet flare and adds length at the back without needing a bustle. The crisscross back straps are part of the lace-up closure, which allows some adjustment at the waist and back for a more customized fit.
Ellie Wilde EW37027 is built for prom. The combination of a sleek fitted mermaid silhouette, lace floral details, an open back, and a train gives it the kind of presence that works on a large ballroom floor. It reads formal and polished from the front, and dramatic and bold from the back.
For shoes, a strappy heeled sandal in metallic silver, gold, or a colorway that matches your gown works best — the open back and low-cut back mean your shoes get noticed too. Keep jewelry minimal: a pair of simple drop earrings or small studs let the lace and the back do the talking. A delicate bracelet works if you want a little extra shine at the wrist.
Magenta is a vivid, warm pink-red — very bold and high-impact under event lighting. Light Blue reads soft and cool, almost lavender-adjacent in some lighting conditions. Sea Mist is a muted sage-green with grey undertones, understated and distinctive on the floor. All three are photographed so you can compare them directly.
We know timing matters — especially for prom, weddings, quinceañeras, and special events.
Need it sooner?
We offer rush options where you can receive your dress within 4–6 business days. Text us at +1 416-536-2956 before ordering and we’ll confirm the fastest possible delivery date.
We are an authorized retailer of top designers, which means your dress ships brand new and directly from the designer or our showroom — never used, never rented.
Have an event date? Add it in your order notes so we can prioritize accordingly.
We proudly ship across Canada, the United States, and Internationally, with in-store pickup available at our Toronto showroom.
For Online Purchases Only. All in-store purchases are FINAL.
We hope you LOVE your dress — but if you're not completely satisfied with your online purchase, you may request:
You must notify us of a return within 5 days of delivery (including weekends and holidays — we are open 7 days a week).
We have no control and accept no responsibility for the sizing selected. Please carefully review the size chart before ordering. If you need assistance with sizing, we’re happy to help — text us at +1 416-536-2956.
Once your order is placed, you have 5 hours to request a change to the color, size, or style.
If an item becomes unavailable, we will offer alternatives or provide the option of a full refund for that item.
Please see our Returns & Exchanges page for full details.
Free standard shipping on orders over $250 to the US and Canada. Under $250, shipping is shown at checkout.
Shipping detailsUS orders ship from our warehouses in Los Angeles, Chicago and New York. Canadian orders ship from Toronto. No duties to pay at the door.
Shipping detailsExchange, store credit or refund. Dresses tagged Final sale can't be returned.
Return policyFound this dress cheaper? Send us the link and we'll match the price.
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