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Ellie Wilde EW37010 Strapless Sweetheart Fitted Beaded Jersey Gown
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Standard: arrives in 7 to 12 days
Express: arrives in 4 to 6 days
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Description
About the Dress: Ellie Wilde EW37010
The Ellie Wilde EW37010 is a strapless sweetheart gown built for maximum impact. It is made from smooth stretch jersey with a boned corset bodice, a fully bare open back, a dramatic high slit, and a sweeping train. The beading runs along the sweetheart cups and down the side and skirt seams, framing the silhouette rather than covering the surface — every line draws the eye exactly where it should. This is a dress designed to stand out the moment you walk in.
Fit & Silhouette
EW37010 is cut to follow the body closely through the bust, waist, and hips. The boned corset bodice locks the sweetheart neckline in place and gives you a structured, sculpted shape from top to bottom without needing a separate strapless bra. Below the knee the skirt opens up into a gentle flare and a trailing hem, with a high slit cutting through the flared section so you can move, walk, and dance freely. The silhouette is fitted and sleek — close to the body all the way down, never boxy or billowing.
Fabric & Detail
The base fabric is a smooth stretch jersey that moves with the body and holds its shape through a long night. It has a clean, refined surface — not shiny or stiff — so it photographs beautifully in every colorway. The beading along the sweetheart neckline and the vertical seam lines catches the light with every step and gives the gown a polished, finished look without weighing it down. Boning channels are built directly into the bodice, giving you support and structure without the bulk of a separate corset layer. The back is completely bare above the waist, which is part of what makes this gown so dramatic from every angle.
Key Features
- Strapless sweetheart neckline
- Boned corset bodice — no separate bra needed
- Open back — fully bare above the waist
- Stretch jersey base fabric
- Beading along sweetheart cups and seam lines
- High slit through the flared skirt
- Sweeping train
- Fitted through bust, waist, and hips
- Available in Black, Red, Sakura Pink, and Yellow
Style & Occasion
Ellie Wilde EW37010 is built for prom and formal dances where you want to make a real entrance. The combination of an open back, a high slit, and a boned sweetheart bodice puts this firmly in bold, statement-gown territory. Black is the sharpest and most dramatic choice — it photographs with a lot of contrast and works beautifully under event lighting. Red is intense and high-energy. Sakura Pink is softer but still striking, especially under warm light. Yellow is bright and unexpected, perfect if you want to be the person in the room no one forgets. Pair any colorway with minimal jewelry — the beaded seam lines do the work. A strappy heeled sandal in metallic or a matching tone keeps the look clean and lets the gown lead. Marlas Fashions is an authorized Ellie Wilde retailer with over 40 years in formalwear — every EW37010 is inspected before it ships.
Size & fit
- Fitted (high slit). Bust, waist and hips all matter. Go by your largest measurement.
- Length: Long
- Neckline: Sweetheart, Strapless
- Details: Beaded, Open Back, Train
- Between sizes? Text a stylist and we'll help you choose.
Shipping
- Arrives in 7–12 business days, or 4–6 with Express (+$35).
- Free shipping over $250 to Canada and the USA.
- Text updates as your order ships.
Full shipping details
Your Dress — Delivered in Days, Not Weeks.
We know timing matters — especially for prom, weddings, quinceañeras, and special events.
- Receive your dress within 7–12 business days, depending on designer availability.
- You’ll receive text updates as your order moves from processing to shipping.
- Once shipped, delivery typically takes 2–5 business days within North America.
Need it sooner?
We offer rush options where you can receive your dress within 4–6 business days. Text us at +1 416-536-2956 before ordering and we’ll confirm the fastest possible delivery date.
We are an authorized retailer of top designers, which means your dress ships brand new and directly from the designer or our showroom — never used, never rented.
Have an event date? Add it in your order notes so we can prioritize accordingly.
We proudly ship across Canada, the United States, and Internationally, with in-store pickup available at our Toronto showroom.
Returns
- Tell us within 5 days of delivery.
- 100% store credit, a one-time exchange, or a refund (30% restocking fee).
- Online purchases only; in-store purchases are final.
Full return policy
WE ACCEPT RETURNS!
For Online Purchases Only. All in-store purchases are FINAL.
We hope you LOVE your dress — but if you're not completely satisfied with your online purchase, you may request:
- 100% Store Credit (no expiration).
- A one-time exchange, OR
- A return with a 30% restocking fee, OR
You must notify us of a return within 5 days of delivery (including weekends and holidays — we are open 7 days a week).
We have no control and accept no responsibility for the sizing selected. Please carefully review the size chart before ordering. If you need assistance with sizing, we’re happy to help — text us at +1 416-536-2956.
ORDER CHANGES & CANCELLATIONS
Once your order is placed, you have 5 hours to request a change to the color, size, or style.
If an item becomes unavailable, we will offer alternatives or provide the option of a full refund for that item.
Please see our Returns & Exchanges page for full details.
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Free standard shipping on orders over $250 to the US and Canada. Under $250, shipping is shown at checkout.
Shipping details -
US orders ship from our warehouses in Los Angeles, Chicago and New York. Canadian orders ship from Toronto. No duties to pay at the door.
Shipping details -
Exchange, store credit or refund. Dresses tagged Final sale can't be returned.
Return policy -
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Why buy from Marlas
Authorized retailerEvery dress authentic, direct from the designer
Toronto flagship10,000 sq ft showroom, 100,000+ clients styled
15,700+ online ordersShipped to 59 countries
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Frequently Asked Questions
This is one of the most useful questions to answer before you order, because screen color and real-life color rarely match exactly — and with a gown this dramatic, the colorway makes a big difference in how the whole look lands.
Black is the most consistent across screens and in person. What you see is essentially what you get: deep, rich, and high-contrast. Under event lighting — which is often warm and directional — Black intensifies. The beading along the sweetheart cups and seam lines catches the light sharply in this colorway, and the result is genuinely striking. If you want to walk in and command the room without any unpredictability, Black is the safest bet.
Red photographs a shade brighter than it reads in person. On screen it can look almost neon depending on your monitor settings. In real life it is a bold, saturated red — not coral, not burgundy, not orange-adjacent. It is a full red. Under warm prom or gala lighting it deepens slightly and becomes more intense. If you love red and want it to read as red — not a softer version of it — this colorway delivers exactly that.
Sakura Pink is the most flattering for a wide range of skin tones. It photographs as a clear, medium pink and looks very similar in person. Under warm lighting it picks up a slightly peachy-golden undertone, which works especially well if you have warm or olive undertones in your skin. It is not a pale blush and it is not a hot pink — it sits right in the middle and reads as feminine without being soft. This is the colorway that surprises people most positively when they see it on.
Yellow is the boldest choice and the one most likely to look different on screen versus in person depending on your monitor. It is a bright, saturated yellow — not mustard, not champagne beige, not pastel. In person it is vivid and warm. Under event lighting it can read even more golden. If your skin has warm or golden undertones, this colorway is genuinely flattering. If you have cool or very fair skin, it can wash you out depending on the lighting — worth thinking through before you commit.
A few practical tips: look at the colorway on the model photographed in that specific color rather than judging by the thumbnail. Consider the lighting conditions at your event — cool LED lighting reads differently than warm incandescent. And if you are torn between two colorways, think about which one photographs better in the lighting conditions typical of your venue, since most prom photos are taken under warm event lights or flash.
Ellie Wilde EW37010 is designed specifically for high-impact formal events — the occasions where you genuinely want to make a statement and a fitted, open-back, high-slit gown is completely appropriate.
Prom is the primary fit for this dress. The combination of the boned sweetheart bodice, the dramatic open back, the high slit, and the train hits everything prom customers are looking for: structural support, serious glamour, and a silhouette that photographs well from every angle. It is the kind of gown that reads as the main event rather than blending in.
Formal dances in general — homecoming court if you are wearing a long gown, military ball for those who want something bold, pageant-adjacent events — all work depending on the dress code and your personal style. This gown has enough structure and craftsmanship to hold its own in any formal setting.
Red carpet events, fashion shows, and competitions where dramatic styling is expected are also strong matches. The open back and high slit are intentional design features, not afterthoughts — they give this gown a high-fashion quality that plays well in settings where being overdressed is impossible.
As a wedding guest, this gown suits evening and black-tie receptions best, where a more dramatic silhouette is welcome. The fully open back and the high slit put this outside the modesty range that most wedding dress codes expect, regardless of how formal the reception is. As a wedding guest, this gown suits evening and black-tie receptions best, where a dramatic open back and high slit are well within the spirit of the dress code.
Similarly, if your event has a conservative dress code — a confirmation, a bat mitzvah where modesty is important, or a formal dinner with a stricter standard — EW37010 is more dress than the occasion calls for. It is not a subtle gown. The open back alone puts it in a very specific style category, and it is worth being honest with yourself about whether your venue and dress code can hold it.
For prom and bold formal events, though, it is genuinely one of the strongest options in the Ellie Wilde lineup. The boning gives you real support without shapewear, the train adds drama without making it hard to move, and the high slit means you can actually dance in it comfortably all night. It is built to be worn — not just looked at.
The stretch jersey base holds up well compared to more delicate fabrics like chiffon or organza, but the beading along the seams and bodice cups requires some attention.
Do not machine wash this gown. Dry cleaning is the only recommended cleaning method — take it to a dry cleaner who has experience with beaded and boned formal gowns and let them know about the beading along the neckline and seams before they start. Spot cleaning between wearings with a damp cloth and mild detergent works for minor surface marks.
For storage, hang the gown on a padded hanger in a breathable garment bag — not a plastic dry-cleaning bag, which traps moisture. Keep it away from direct sunlight, which can shift the color over time, especially in lighter colorways like Sakura Pink and Yellow.
For travel, the best approach is to fold the skirt loosely around the bodice with tissue paper between the layers to prevent creasing, then pack it flat in a garment bag that fits in an overhead bin or checked bag. The stretch jersey fabric releases minor wrinkles fairly easily — hang it in a steamy bathroom for 20 to 30 minutes after arrival and most travel creases will fall out. Avoid ironing directly on the beading; if you need to press the skirt, use a low heat setting and a pressing cloth on the reverse side only.
The beaded seam lines and the open back do a lot of visual work already, so the goal with accessories is to complement without adding clutter.
For shoes, a strappy heeled sandal is the strongest choice. In Black, a silver or gold metallic sandal works well. In Red, gold or a matching red sandal both look sharp. In Sakura Pink, go nude (champagne beige) or gold. In Yellow, gold or a warm metallic. The high slit means your shoes are going to be visible often — choose a heel height you can actually move in comfortably, because this gown is long enough that a very low heel can drag the hem.
For jewelry, keep it minimal. The sweetheart neckline does not need a necklace — the beaded cups already frame the décolletage. If you want jewelry at the neckline, a simple drop pendant or a thin chain is enough. Stud earrings or small drop earrings work better than chandelier earrings, which compete with the neckline structure. Because the back is fully open, a back-draping necklace or a delicate body chain can be a striking choice that draws attention to the open back detail.
For hair, an updo — whether a sleek chignon, a gathered twist, or a structured bun — is the most natural complement to both the strapless neckline and the open back. Wearing your hair up lets the open-back construction read clearly from across the room, which is the point.
The boned corset bodice is one of the most flattering structural elements in formalwear for a wide range of body types. It creates a defined waist, lifts and supports the bust, and gives you a smooth, sculpted line through the torso without requiring shapewear underneath. For anyone who wants structure and shape built into the gown itself rather than relying on undergarments, this bodice construction is genuinely useful.
The sweetheart neckline is one of the most universally flattering neckline shapes — it widens the appearance of narrower shoulders and frames the bust in a way that works for both smaller and fuller busts. The strapless construction means bare shoulders and arms, which elongates the neck and upper body.
The fitted silhouette through the hips is best suited to someone comfortable in a close-fitting gown. It does not add volume anywhere — it follows the body's natural line closely. The high slit breaks up the length and keeps the leg line visible, which is lengthening for most proportions.
The open back means there is very little adjustment available at the back once the gown is on — the fit at the back relies entirely on the bodice structure. If you are between sizes, sizing up and having the bodice taken in slightly by a seamstress gives you more room to work with than sizing down and not being able to breathe. Order using Ellie Wilde's published size chart and your actual measurements rather than your usual dress size.
Marlas Fashions ships from warehouses in Los Angeles and New York, with Canadian orders fulfilled from Toronto. Standard shipping for Ellie Wilde EW37010 takes 7 to 12 business days from the time your order is confirmed. Rush shipping is available if you need the gown sooner — contact the team to confirm current rush timelines before placing your order, as availability depends on stock location and your destination.
All shipments are tracked, and you will receive tracking information as soon as your order is dispatched. There are no duties on orders shipped within the United States or Canada. International shipping is available and also tracked, with delivery timelines varying by destination.
If your event date is firm, calculate backward from that date, add a few days for fitting and any minor alterations, and order as early as your timeline allows. The EW37010 is a popular style in all four colorways — ordering early gives you the best chance of getting your preferred color in your size without waiting on a restock.
Marlas Fashions accepts returns and exchanges on unworn, unaltered gowns in original condition with all tags attached. If EW37010 does not fit when it arrives, you have three options: store credit that never expires, an even exchange for a different size or colorway, or a refund minus a 30% restocking fee.
The store credit option is genuinely useful if you are not sure what you want to order next — it does not have an expiration date, so you are not rushed into a replacement decision. The exchange option works well if you simply need a different size in the same dress, which is the most common situation when a gown does not fit on arrival.
Before you order, use Ellie Wilde's published size chart and measure yourself carefully — bust, waist, and hips — rather than ordering by your usual clothing size. Formalwear sizing runs differently from ready-to-wear, and a size that works in one designer's line does not always translate to another. If you are between sizes in the measurements, sizing up and having the bodice taken in by a local seamstress is the more workable option with a boned gown like this one.
If you have questions about fit before you order, the Marlas Fashions concierge team can help you decide: text +1 416-536-2956 or WhatsApp +1 213-868-3131.
The defining characteristic of EW37010 is the combination of structural details that most fitted gowns do not put together in one dress. A lot of long fitted gowns have an open back or a high slit — EW37010 has both, plus a boned corset bodice and a sweeping train. That combination is unusual at this price point and it is what makes this gown photograph so differently from every angle.
The boning is not decorative — it is functional. The bodice holds the sweetheart neckline in place without straps or adhesive tape, which means you can actually move and dance without worrying about the dress. That level of structural support in a strapless, open-back gown is something most designs at this price point do not deliver.
The beading placement is deliberate. Rather than covering the entire surface, the beading runs along the sweetheart cups and the vertical seam lines, which draws the eye along the body's silhouette and makes the fitted cut look even more intentional. It is a restrained, architectural use of embellishment rather than an all-over sparkle approach.
The stretch jersey fabric is also a practical advantage over stiffer fabrics. It moves with the body, which means the fitted silhouette does not feel restrictive when you sit, stand, or walk. A lot of fitted gowns in structured fabrics become uncomfortable over a four-hour evening — EW37010 is built to be worn for the whole night.