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Why shop at Marla's
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Fit
“Will it fit me?”
Every dress has the designer's own size chart and a fit guide on 4 body sizes. Between sizes? Size up.
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Found it for less on a Canadian or US website? We'll match the price and take another $10 off, as long as your colour and size are available.

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Ships from LA, Chicago, New York & Toronto in our pink Marla's box. No duties. Free over $250. Standard 6–9 business days.
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Ellie Wilde EW35101 is a floor-length glitter tulle ballgown built for prom, sweet 16, debut, and formal dances. The silhouette is a classic A-line ballgown with a voluminous skirt that sweeps the floor. The sweetheart neckline sits off the shoulder with decorative floral-appliqué drop straps framing the décolletage. 3D floral appliqués and detailed embroidery cascade from the bodice down onto the skirt, and fine beading runs throughout the design in every colorway.
EW35101 is cut in a true ballgown silhouette: a structured bodice that cinches the waist and a full, sweeping tulle skirt that creates dramatic volume from the hip to the floor. The bodice is a sheer lace corset with clearly visible vertical boning channels that hold their shape and provide real support without a separate strapless bra. The high slit runs to mid-thigh and is present across virtually all colorways, adding movement when walking. This dress fits true to Ellie Wilde sizing. Measure your bust, waist, and hips and match against the designer's size chart — most customers find ordering their closest measurement works well. If you're between sizes, size up and take in the waist with a seamstress rather than squeezing into a smaller size. Alterations to the bodice boning are straightforward for an experienced bridal or formalwear tailor.
The skirt is built from layers of glitter tulle, which means the shimmer is woven into the fabric itself rather than applied as a coating — it catches light beautifully and does not shed like loose-glitter finishes. The bodice is constructed from sheer lace over a structured inner layer, with the boning channels visible through the lace. Floral 3D appliqués appear in every colorway and are embroidered and beaded by hand, giving them real texture and dimension. The appliqués begin at the bodice and trail down the skirt in an asymmetric cascade. Every detail is consistent across all 12 available colorways.
Ellie Wilde EW35101 is designed first and foremost for prom and formal dances — the princess ballgown volume, glitter tulle, and elaborate appliqué work make it one of the most photographed silhouettes of the season. It also works beautifully for sweet 16 parties and debut celebrations where a dramatic entrance is the goal. The 12 colorways cover everything from soft pastels like Baby Pink, Sage Green, Misty Blue, and Light Yellow to bold saturated tones like Emerald, Royal Blue, Red, Hot Pink, Teal, and Wine, plus the deeper Dusk and the warm Honeysuckle. Pastel colorways photograph especially well under event lighting and pair naturally with floral corsages or simple metallic accessories. The bolder jewel tones — Emerald, Royal Blue, and Wine in particular — make a strong statement on their own and need very little added jewelry. The high slit adds movement and keeps the look current rather than costume-like. Style with strappy heels and minimal jewelry to let the appliqué work take center stage.
We know timing matters — especially for prom, weddings, quinceañeras, and special events.
Need it sooner?
We offer rush options where you can receive your dress within 4–6 business days. Text us at +1 416-536-2956 before ordering and we’ll confirm the fastest possible delivery date.
We are an authorized retailer of top designers, which means your dress ships brand new and directly from the designer or our showroom — never used, never rented.
Have an event date? Add it in your order notes so we can prioritize accordingly.
We proudly ship across Canada, the United States, and Internationally, with in-store pickup available at our Toronto showroom.
For Online Purchases Only. All in-store purchases are FINAL.
We hope you LOVE your dress — but if you're not completely satisfied with your online purchase, you may request:
You must notify us of a return within 5 days of delivery (including weekends and holidays — we are open 7 days a week).
We have no control and accept no responsibility for the sizing selected. Please carefully review the size chart before ordering. If you need assistance with sizing, we’re happy to help — text us at +1 416-536-2956.
Once your order is placed, you have 5 hours to request a change to the color, size, or style.
If an item becomes unavailable, we will offer alternatives or provide the option of a full refund for that item.
Please see our Returns & Exchanges page for full details.
Free standard shipping on orders over $250 to the US and Canada. Under $250, shipping is shown at checkout.
Shipping detailsUS orders ship from our warehouses in Los Angeles, Chicago and New York. Canadian orders ship from Toronto. No duties to pay at the door.
Shipping detailsExchange, store credit or refund. Dresses tagged Final sale can't be returned.
Return policyFound this dress cheaper? Send us the link and we'll match the price.
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