{"product_id":"primavera-13213","title":"Primavera Couture 13213 Beaded Floral Appliqué Fitted Gown with Lace-Up Back","description":"\u003ch2\u003eAbout the Dress: Primavera Couture 13213\u003c\/h2\u003e\u003cp\u003ePrimavera Couture 13213 is a full-length strapless gown built on a diamond-lattice mesh base that is covered from top to bottom in sequin and glitter sparkle. The dress has a sweetheart neckline with a clearly pronounced center dip, a fully covered back, and a body-contouring fit that runs the entire length of the gown into a sweep train. Three-dimensional floral appliqués in the matching colorway cascade from the bodice down through the skirt on every colorway: Black, Dusty Pink, and Mauve. Primavera Couture 13213 is available in sizes 4 through 24.\u003c\/p\u003e\u003ch2\u003eFit \u0026amp; Silhouette\u003c\/h2\u003e\u003cp\u003ePrimavera Couture 13213 fits closely through the bust, waist, and hips from top to hem — a true sleek fitted silhouette with no flare until the very bottom where it opens into a gentle sweep train. The sweetheart neckline sits strapless across the bust and holds its shape through the structured bodice. The covered back is fully exposed from the shoulders all the way down, so the fit across the back relies entirely on the snug fit of the gown itself. Because this dress is fully body-contouring, getting the fit right across the bust and waist is the most important measurement to work from. Most customers find ordering their standard size works well, but if you are between sizes, sizing up and having the waist taken in by a tailor gives the cleanest result.\u003c\/p\u003e\u003ch2\u003eFabric \u0026amp; Detail\u003c\/h2\u003e\u003cp\u003eThe base of Primavera Couture 13213 is a net mesh ground woven in a diamond-lattice pattern. The entire surface — bodice and skirt — is covered in sequin and glitter beading that creates a continuous sparkle from neckline to hem. The 3D floral appliqués are placed individually in the matching colorway of each gown, so the Black version carries Black floral accents, the Dusty Pink carries soft pink blooms, and the Mauve carries muted mauve flowers. The sweep train adds a small amount of length at the back hem, giving the gown a formal finishing touch without being a full court train.\u003c\/p\u003e\u003ch2\u003eKey Features\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eStrapless sweetheart neckline with pronounced center dip\u003c\/li\u003e\n\u003cli\u003eFull covered back — entire back exposed from shoulders to below the waistline\u003c\/li\u003e\n\u003cli\u003eDiamond-lattice mesh base with 100% sequin and glitter surface coverage\u003c\/li\u003e\n\u003cli\u003e3D floral appliqués cascading from bodice to skirt in matching colorway\u003c\/li\u003e\n\u003cli\u003eSleek fitted silhouette through the full length of the gown\u003c\/li\u003e\n\u003cli\u003eSweep train at the hem\u003c\/li\u003e\n\u003cli\u003eAvailable in Black, Dusty Pink, and Mauve\u003c\/li\u003e\n\u003cli\u003eSizes 4–24\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eStyle \u0026amp; Occasion\u003c\/h2\u003e\u003cp\u003ePrimavera Couture 13213 is made for high-impact formal events. The all-over sequin sparkle, 3D floral detail, and fully covered back make it a natural fit for formal evening, evening galas, pageants, and formal events where a bold entrance matters. The Black colorway reads as the most dramatic and photographs with very high contrast under stage or ballroom lighting. Dusty Pink gives a softer, romantic effect and tends to appear slightly warmer in person than on screen. Mauve sits between the two — a muted rosy tone that photographs well in natural and indoor light. All three colorways carry the same level of sequin intensity. Style it with strappy heeled sandals to keep the leg line long, and keep jewelry minimal — the gown carries enough sparkle on its own. A simple drop earring or a delicate ear cuff works well without competing with the floral detail.\u003c\/p\u003e","brand":"Primavera Couture","offers":[{"title":"4 \/ Black","offer_id":50649987350721,"sku":"primavera_13213-Black-4","price":499.0,"currency_code":"USD","in_stock":false},{"title":"6 \/ Black","offer_id":50649987383489,"sku":"primavera_13213-Black-6","price":499.0,"currency_code":"USD","in_stock":false},{"title":"8 \/ Black","offer_id":50649987416257,"sku":"primavera_13213-Black-8","price":499.0,"currency_code":"USD","in_stock":false},{"title":"10 \/ Black","offer_id":50649987449025,"sku":"primavera_13213-Black-10","price":499.0,"currency_code":"USD","in_stock":false},{"title":"12 \/ Black","offer_id":50649987481793,"sku":"primavera_13213-Black-12","price":499.0,"currency_code":"USD","in_stock":false},{"title":"14 \/ Black","offer_id":50649987514561,"sku":"primavera_13213-Black-14","price":499.0,"currency_code":"USD","in_stock":false},{"title":"16 \/ 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