{"product_id":"primavera-13204","title":"Primavera Couture 13204 Beaded Floral Halter Mermaid Gown with Train","description":"\u003ch2\u003eAbout the Dress: Primavera Couture 13204\u003c\/h2\u003e\u003cp\u003ePrimavera Couture 13204 is a floor-length beaded halter mermaid gown built around a dramatic cascade of three-dimensional floral appliqués that sweep diagonally from the neckline across the body. The high halter neckline creates a structured, elongated frame for the face and shoulders, while the fitted jersey base hugs the torso and hips all the way to the knee before opening into a graceful sweep with a modest train. This is a statement gown — the kind worn to formal evening, pageant competitions, formal galas, and evening events where the goal is to be remembered.\u003c\/p\u003e\u003ch2\u003eFit \u0026amp; Silhouette\u003c\/h2\u003e\u003cp\u003ePrimavera Couture 13204 follows a true mermaid silhouette: the dress stays close to the body through the bust, waist, hips, and thighs, then flares at the knee into a fluid sweep with a trailing hem. The jersey base fabric has a smooth, matte stretch that moves with the body without pulling or gaping. The high halter neckline is formed by a fabric band that wraps cleanly around the neck, adding structure at the top while keeping the shoulder line sleek and open. This silhouette rewards an hourglass or pear shape and creates a long, lean visual line from neck to floor. For curvy or fuller figures, the stretch jersey base accommodates without bunching, and the diagonal floral cascade draws the eye upward and across the body in a flattering angle. We recommend ordering your standard size, as the stretch fabric provides some flexibility, but consult the Primavera Couture size chart and measure your bust, waist, and hips before placing your order.\u003c\/p\u003e\u003ch2\u003eFabric \u0026amp; Detail\u003c\/h2\u003e\u003cp\u003eThe base of Primavera Couture 13204 is a smooth matte stretch jersey — a fabric that holds its shape under the weight of the embellishment while staying comfortable against the skin through a long event. The defining feature of this gown is the beaded floral appliqué work: large three-dimensional flowers in purple-toned sequins and beads are anchored to the fabric and surrounded by beaded leaf and vine stems that trail diagonally across the dress. The coverage is substantial — the floral beading accounts for well over 75% of the dress's visual surface, making embellishment the story here, not the base fabric. A sweep train extends from the hem, adding a finishing touch of formality.\u003c\/p\u003e\u003ch2\u003eKey Features\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eThree-dimensional beaded floral appliqués covering the majority of the gown's surface\u003c\/li\u003e\n\u003cli\u003eHigh halter neckline with structured fabric band\u003c\/li\u003e\n\u003cli\u003eTrue mermaid silhouette: fitted through hips and thighs, flaring at the knee\u003c\/li\u003e\n\u003cli\u003eSmooth matte stretch jersey base for comfort and shape retention\u003c\/li\u003e\n\u003cli\u003eModest sweep train at the hem\u003c\/li\u003e\n\u003cli\u003eSleeveless construction with open shoulder line\u003c\/li\u003e\n\u003cli\u003eAvailable in Black Multi and Slate Blue\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eStyle \u0026amp; Occasion\u003c\/h2\u003e\u003cp\u003ePrimavera Couture 13204 is designed for events where full-on glamour is the dress code. It works for formal evening, formal pageant competitions, evening galas, and upscale formal events. The diagonal floral cascade creates a visual line that photographs exceptionally well under event lighting, making this a strong choice if you know the venue has spotlights or a step-and-repeat backdrop. For shoes, a strappy heeled sandal in gold, silver, or clear works well — the open shoulder line and halter neckline leave room for statement earrings, and the heavy embellishment means a necklace is optional. The gown comes in Black Multi, where the floral appliqués read against a dark base for a dramatic contrast, and Slate Blue, where the beading takes on a softer, more ethereal quality. Both colorways are available — see the images above for a side-by-side comparison before choosing.\u003c\/p\u003e","brand":"Primavera Couture","offers":[{"title":"4 \/ Black\/Multicolor","offer_id":50649978437825,"sku":"primavera_13204-BlackMulti-4","price":499.0,"currency_code":"USD","in_stock":false},{"title":"6 \/ Black\/Multicolor","offer_id":50649978470593,"sku":"primavera_13204-BlackMulti-6","price":499.0,"currency_code":"USD","in_stock":false},{"title":"8 \/ Black\/Multicolor","offer_id":50649978503361,"sku":"primavera_13204-BlackMulti-8","price":499.0,"currency_code":"USD","in_stock":false},{"title":"10 \/ Black\/Multicolor","offer_id":50649978536129,"sku":"primavera_13204-BlackMulti-10","price":499.0,"currency_code":"USD","in_stock":false},{"title":"12 \/ Black\/Multicolor","offer_id":50649978568897,"sku":"primavera_13204-BlackMulti-12","price":499.0,"currency_code":"USD","in_stock":false},{"title":"14 \/ Black\/Multicolor","offer_id":50649978601665,"sku":"primavera_13204-BlackMulti-14","price":499.0,"currency_code":"USD","in_stock":false},{"title":"16 \/ Black\/Multicolor","offer_id":50649978634433,"sku":"primavera_13204-BlackMulti-16","price":499.0,"currency_code":"USD","in_stock":false},{"title":"18 \/ Black\/Multicolor","offer_id":50649978667201,"sku":"primavera_13204-BlackMulti-18","price":499.0,"currency_code":"USD","in_stock":false},{"title":"20 \/ Black\/Multicolor","offer_id":50649978699969,"sku":"primavera_13204-BlackMulti-20","price":499.0,"currency_code":"USD","in_stock":false},{"title":"22 \/ Black\/Multicolor","offer_id":50649978732737,"sku":"primavera_13204-BlackMulti-22","price":499.0,"currency_code":"USD","in_stock":false},{"title":"24 \/ Black\/Multicolor","offer_id":50649978765505,"sku":"primavera_13204-BlackMulti-24","price":499.0,"currency_code":"USD","in_stock":false},{"title":"4 \/ Slate Blue","offer_id":50649978798273,"sku":"primavera_13204-SlateBlue-4","price":499.0,"currency_code":"USD","in_stock":false},{"title":"6 \/ Slate Blue","offer_id":50649978831041,"sku":"primavera_13204-SlateBlue-6","price":499.0,"currency_code":"USD","in_stock":false},{"title":"8 \/ Slate Blue","offer_id":50649978863809,"sku":"primavera_13204-SlateBlue-8","price":499.0,"currency_code":"USD","in_stock":false},{"title":"10 \/ Slate Blue","offer_id":50649978896577,"sku":"primavera_13204-SlateBlue-10","price":499.0,"currency_code":"USD","in_stock":false},{"title":"12 \/ Slate Blue","offer_id":50649978929345,"sku":"primavera_13204-SlateBlue-12","price":499.0,"currency_code":"USD","in_stock":false},{"title":"14 \/ Slate Blue","offer_id":50649978962113,"sku":"primavera_13204-SlateBlue-14","price":499.0,"currency_code":"USD","in_stock":false},{"title":"16 \/ Slate Blue","offer_id":50649978994881,"sku":"primavera_13204-SlateBlue-16","price":499.0,"currency_code":"USD","in_stock":false},{"title":"18 \/ Slate Blue","offer_id":50649979027649,"sku":"primavera_13204-SlateBlue-18","price":499.0,"currency_code":"USD","in_stock":false},{"title":"20 \/ Slate Blue","offer_id":50649979060417,"sku":"primavera_13204-SlateBlue-20","price":499.0,"currency_code":"USD","in_stock":false},{"title":"22 \/ Slate Blue","offer_id":50649979093185,"sku":"primavera_13204-SlateBlue-22","price":499.0,"currency_code":"USD","in_stock":false},{"title":"24 \/ Slate Blue","offer_id":50649979125953,"sku":"primavera_13204-SlateBlue-24","price":499.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0744\/9541\/files\/primavera-13204-black-af-mother-of-the-bride-dresses-marlas-fashions.jpg?v=1794351062","url":"https:\/\/marlasfashions.com\/en-us\/products\/primavera-13204","provider":"MarlasFashions.com","version":"1.0","type":"link"}